The Field Marketing Manager, North America - Nationals and Distributors is a results-driven marketer responsible for maximizing awareness and enablement with sellers and end users through our key DMR and Distributor relationships. This individual contributor role combines partner relationship management, integrated marketing strategy, messaging, content creation, and hands-on execution to drive partner engagement and pipeline growth.
Working closely with our National Accounts and Distribution Sales teams, regional Field Marketing, Product Marketing, and Global Demand Generation, this role demands a clear understanding of unique partner and end user audiences and the ability to refine and package WatchGuard content and campaigns to enable successful promotion and sales. The ideal candidate is a collaborative, data-driven marketer who can build trusted relationships with stakeholders and drive alignment on marketing priorities. They have the experience to successfully plan and execute onsite field events and can roll up their sleeves to craft targeted messaging, create new content and facilitate operational and financial processes involved in unique incentive and funding programs.
$105,000 - $120,000 a year
Key Responsibilities
• Own the development, execution, and optimization of annual and quarterly marketing plans for assigned National Accounts and Distributors across North America. Work closely with them to understand partner business needs, identify marketing opportunities, and maintain alignment on priorities and expected outcomes.
• Refine WatchGuard messaging and content for unique partner, distributor and end user audiences.
• Plan and enable onsite events for Sales teams and travel to execute onsite for key events.
• Manage operational and financial processes related to: presenting and promoting WatchGuard solutions on digital marketplaces; special incentive and rebate programs; management of contra-revenue and MDF.
• Manage the involvement of National and Distribution accounts in WatchGuard-led events in North America
• Gather partner feedback and market insights to improve campaigns and go-to-market effectiveness.
• Manage assigned marketing development funds and program budgets with accuracy, transparency, and strong investment stewardship.
• Ensure partner activities meet funding requirements, brand standards, and business objectives.
• Track spend, forecasts, and results, recommending adjustments to improve performance and return on investment.
Skills and Qualifications
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 5+ years of experience in field marketing, channel marketing, partner marketing, preferably within technology, cybersecurity, IT, or SaaS. Experience planning & executing regional marketing events onsite.
• Understanding of the channel ecosystem (particularly MSPs, DMRs, Distributors) is highly preferred.
• Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results.
• Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation.
• Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities.
• Working knowledge of CRM, marketing automation, and analytics platforms; experience with Salesforce, Marketo, and ABX tools is preferred.
• Excellent written, verbal, presentation, and relationship-management skills.
• Analytical and results-oriented, with the ability to translate performance data into clear recommendations.
• Highly organized, proactive, and comfortable working independently in a fast-paced, matrixed environment.
Key Attributes
• Strategic thinker with a hands-on approach to execution.
• Partner-focused and skilled at building trusted, productive relationships.
• Collaborative, accountable, and comfortable influencing without direct authority.
• Curious, adaptable, and committed to continuous improvement.
Salary: $105,000 - $120,000, plus bonus and comprehensive benefits.
Must be willing to work on-site 5 days a week
Onsite: Seattle, WA, or Miami, FL
