Litify

Field Marketing Manager

Litify • $115K — $125K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of field or event marketing experience, ideally in B2B SaaS
  • Proven ability to own programs from conception to execution
  • Strong project management skills with ability to prioritize effectively
  • Business-focused mindset with an outcome-driven approach
  • Experience collaborating with Sales and senior stakeholders
  • Familiarity with Salesforce and event/marketing automation tools
  • Comfortable in a fast-paced, dynamic work environment

Responsibilities

  • Plan and execute Litify-hosted field events from start to finish
  • Lead trade show and conference strategies to maximize ROI
  • Bring the Litify brand to life through effective event activations
  • Manage all aspects of event logistics including budget and post-event analysis
  • Collaborate with Sales to drive attendance and pipeline conversion
  • Support partner and customer events for brand and growth relationships
  • Track, analyze, and report on event effectiveness

Benefits

  • Fully remote work environment, with specific arrangements for NYC/NJ employees
  • Opportunity for bonuses in addition to base salary
  • Comprehensive benefits package
  • Competitive pay reflective of industry standards
  • Engage in events that directly influence business growth
Full Job Description
About the Role

Events and field programs are one of our biggest pipeline drivers and some of our most powerful brand moments. We want to grow both - more cities, more formats, more ways to get in front of our audience, show up as Litify, and grow the business. We're looking for a Field Marketing Manager who can take a set of field programs and own them - from strategy and planning through execution and follow-up - and make sure every event looks, feels, and performs like Litify.

You'll work closely with our Senior Field Marketing Manager who leads our events function, and partner with Sales, Customer Success, and the rest of Marketing to put Litify in front of the right audiences. This role fits someone who doesn't need a playbook handed to them - you'll help shape it, run it, and make it better each time.

What You'll Do:
  • Plan and run Litify-hosted field events: executive dinners, roundtables, happy hours, workshops, and regional roadshows from ideation to execution, with a clear plan for what success looks like
  • Organize and lead trade shows and industry conferences: from choosing the right activations and sponsorships to booth strategy, the hosted events around each show, and on-site meetings, making sure we maximize our presence and ROI
  • Treat every event as a brand activation: partner with our creative team to bring the Litify brand to life, from booth design and on-site experience to content, giveaways, and every attendee touchpoint
  • Own your program calendar end to end: budget, venues, vendors, logistics, invites, promotion, on-site execution, and post-event follow-up, including setting targets and measuring business impact
  • Partner closely with Sales on events: picking the right target markets and accounts, identifying the audience, driving attendance, and turning events into pipeline
  • Support partner and customer events as part of our broader brand and GTM strategy: building activations that grow these relationships, deliver a great brand experience, and help expand our book of business
  • Track and report on what's working: attendance, pipeline generated and influenced, and ROI- and use it to shape what comes next
  • Collaborate with the full marketing team on pre- and post-event strategy, data and analysis, and design, while making sure everything is tracked
  • Travel to events as needed (roughly 25-30%)

What You Bring:
  • 3-5 yearsof field or event marketing experience, ideally in B2B SaaS
  • A track record of owning programs end to end, not just executing someone else's plan
  • Highly organized, with excellent project management: you can juggle multiple events, budgets, and deadlines without dropping anything, and you know how to prioritize based on impact and timing
  • A business-first mindset: you start with the outcome, design the strategy and experience to deliver it, and always push for what moves the business forward
  • Comfort working with Sales and senior stakeholders, and confidence in front of customers and executives
  • Hands-on experience with Salesforce and event or marketing automation tools (Splash a plus)
  • Comfortable in a fast-paced, dynamic environment where priorities can shift
  • Autonomous, driven, and collaborative: you see what needs to happen, take ownership, and bring people along

Nice to Have:
  • A strong eye for brand and design - you know what makes an event feel premium and memorable
  • Experience marketing to legal, professional services, or enterprise audiences
  • Customer marketing or community experience
  • Experience with executive-level events (GCs, managing partners, C-suite)

Disclosure:This job is fully remote, with the exception of employees living in New York City and New Jersey Our NYC/NJ employees adhere to our hybrid schedule, which involves working in our Manhattan office 6 days a month.

The estimated base salary pay range for this role is $115,000-$125,000. You will also be offered a bonus and benefits.

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.

About Litify

Litify is a legal technology company that provides a cloud-based practice management platform for law firms. The platform includes tools for managing cases, documents, contacts, calendars, and billing. Litify's software is designed to help law firms improve their efficiency, productivity, and profitability. The company was founded in 2016 and is headquartered in New York City.
Learn more about Litify
Size
200 employees
Industry
Founded
2016

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