Field Marketing Manager

Senior Field Marketing Manager

Position Overview

We are partnering with a rapidly growing AI technology company seeking an experienced Senior Field Marketing Manager to develop, lead, and execute its field marketing initiatives.

This is a senior-level individual contributor position offering significant autonomy and ownership. The ideal candidate will be responsible for building a comprehensive field marketing program that strengthens relationships with key decision-makers, increases market visibility, and generates measurable sales pipeline.

You'll oversee everything from large industry conferences and trade shows to intimate executive dinners, strategic roundtables, partner events, and exclusive customer experiences.

This is a true builder opportunity for someone who enjoys developing strategy while remaining actively involved in execution. You'll establish the processes, partnerships, vendor relationships, and measurement systems needed to turn field marketing into a scalable revenue-generating function.

Travel Requirement: Up to 40%, including occasional international travel.

Key Responsibilities

Field Marketing Strategy & Program Development

• Develop and manage the company's overall field marketing strategy, including its annual events calendar and investment priorities.
• Identify industry conferences, trade shows, executive gatherings, and partnership opportunities that align with target accounts and revenue objectives.
• Build a scalable field marketing program, establishing best practices, processes, vendor relationships, and performance benchmarks.
• Determine the most effective mix of sponsored events, company-hosted experiences, strategic partnerships, and industry participation.

Event Planning & Execution

• Lead the planning and execution of industry conferences, trade shows, executive dinners, roundtables, and exclusive networking experiences.
• Create high-value, personalized experiences designed to engage senior executives, prospective customers, and strategic partners.
• Oversee all event logistics, including venue selection, production, vendor coordination, travel arrangements, promotional materials, and on-site execution.
• Source and negotiate sponsorship agreements, speaking opportunities, premium event placements, and co-hosted experiences.
• Develop and maintain relationships with event organizers, industry associations, venues, and external partners.

Sales Alignment & Pipeline Generation

• Collaborate closely with Sales and go-to-market leadership to align field marketing investments with target accounts and business development priorities.
• Coordinate prospect targeting, invitations, pre-event engagement, and post-event follow-up campaigns.
• Develop repeatable strategies that convert event participation into qualified meetings, sales opportunities, and revenue.
• Work with Account Executives to maximize engagement with priority prospects and existing customers.
• Evaluate event performance based on sourced pipeline, influenced opportunities, customer engagement, and return on investment.

Budget Management & Performance Measurement

• Manage the field marketing budget, allocating resources toward initiatives with the strongest business potential.
• Negotiate favorable contracts and sponsorship terms while maintaining high-quality event experiences.
• Establish reporting processes to measure event effectiveness, pipeline contribution, and overall marketing ROI.
• Use performance data and market feedback to continuously improve the company's field marketing strategy.

Qualifications & Experience

• 7+ years of experience in field marketing, event marketing, demand generation, or a related B2B marketing discipline.
• Strong background supporting mid-market and enterprise sales organizations, ideally within B2B SaaS or technology companies.
• Demonstrated success managing a field marketing program or events calendar from initial strategy through execution and performance analysis.
• Significant experience organizing executive dinners, roundtables, private networking experiences, and other high-touch events.
• Proven ability to negotiate sponsorship agreements, speaking engagements, vendor contracts, and strategic partnerships.
• Strong understanding of pipeline generation, account-based marketing, and revenue attribution.
• Experience partnering directly with sales teams to develop target account strategies and convert event engagement into business opportunities.
• Excellent project management, budget oversight, and vendor management skills.
• Ability to communicate confidently and build relationships with senior executives, customers, and external stakeholders.

Preferred Experience

• Previous experience at an early-stage or high-growth B2B SaaS company.
• Experience establishing or scaling a field marketing function as an early marketing hire.
• Familiarity with industrial, manufacturing, or other technically complex B2B markets.
• Experience executing account-based marketing campaigns and executive engagement programs.

Ideal Candidate Profile

• Strategic Builder: Enjoys creating programs from the ground up and developing scalable processes.
• Hands-On Leader: Equally comfortable developing a marketing strategy and personally managing event logistics.
• Revenue-Focused: Understands that successful field marketing is measured by pipeline and business impact, not simply event attendance.
• Relationship-Oriented: Skilled at building connections with senior executives, partners, vendors, and internal stakeholders.
• Resourceful Negotiator: Knows how to maximize budgets, secure valuable opportunities, and develop strategic partnerships.
• Highly Organized: Capable of managing multiple events, timelines, budgets, and stakeholders simultaneously.
• Adaptable & Entrepreneurial: Thrives in a fast-paced startup environment with significant ownership and evolving priorities.

This is an opportunity to join an innovative, growing AI company and take full ownership of a critical marketing function.

Rather than inheriting an established program, you'll have the freedom to build the company's field marketing strategy, shape its presence at major industry events, and create meaningful experiences that directly contribute to revenue growth.

For an experienced field marketer who enjoys the energy of a startup and wants to see the direct impact of their work, this position offers substantial visibility, autonomy, and growth potential.