Bachelor's or Master's degree in Marketing, Business, or a related field; relevant certifications a plus
6+ years of B2B marketing experience with 3+ years directly owning an ABM program
Proven experience building account tiering models, engagement plays, and pipeline attribution frameworks
Hands-on experience with tools like Clay, ZoomInfo, or similar in a GTM environment
Experience marketing into regulated sectors like Federal or Defense, with knowledge of compliance like CMMC
Proficient in ABM platform tooling including intent signal platforms and CRM platforms
Ability to operate independently and build reporting while headcount scales.
Responsibilities
Partner with sales to develop account selection and tiering framework
Design and execute tailored multi-channel ABM plays
Lead engagement for Tier 1 accounts and automate for Tier 2 and Tier 3
Manage ABM tool stack operations and enrich account data
Collaborate with marketing to ensure content aligns with ABM strategies
Emphasize compliance urgency to drive messaging for DIB mid-market accounts
Own ABM pipeline attribution and report on performance metrics
Define and document the handoff model between marketing and SDR sequences
Manage ABM budget with a focus on performance-driven recommendations
Continuously assess and implement new tools and methodologies for account engagement.
Benefits
Medical, dental, and vision insurance
Parental leave
Life and disability packages
401(k) plan with employer-matching contributions
Performance bonus based on company-wide performance
Investment in employee tools and professional development
Commitment to diversity and inclusion in the workplace.
Full Job Description
Overview:
This is a builder role. The Director of Account-Based Marketing will take ownership of Hypori's ABM program end-to-end, from ICP segmentation and account selection through to pipeline influence and closed-won attribution. This role requires hands-on execution across a modern ABM tool stack, the ability to operate in a resource-constrained environment, and a bias toward pipeline outcomes over activity metrics. The right candidate moves fast, instruments everything, and iterates based on signal, not opinion.
Responsibilities:
Partner with sales for the account selection model and tiering framework (T1/T2/T3) across all GTM segments (Defense & Intelligence, DIB, Federal Civilian, and Financial Services) and maintain alignment with AEs and segment pod leads
Design and execute multi-channel ABM plays tailored by tier, persona, and buying stage, including direct mail, paid social, content syndication, and executive outreach sequences
Lead bespoke, senior-led engagement for Tier 1 accounts (large DIB primes, Federal agencies); deploy sequenced automation for Tier 2 and Tier 3 account coverage
Own and operate the ABM tool stack (Clay, ZoomInfo, Gong Engage, G2, LinkedIn Matched Audiences) including enrichment flows, intent-trigger sequences, and account scoring
Partner with the Senior Director of Marketing and Product Marketing Director to ensure ABM plays are backed by persona-specific content; surface gaps and brief copy needs across battle cards, one-pagers, and segment-specific assets
Champion CMMC compliance urgency as the primary conversion lever for DIB mid-market accounts, ensuring messaging reflects compliance-driven buying pressure
Own ABM pipeline attribution (influenced, sourced, and accelerated) and deliver weekly and monthly reporting tied to segment ARR targets
Define and document the handoff model between marketing-owned Tier 1 outreach and SDR-executed Tier 2/3 sequences; train SDRs on account context, messaging discipline, and CRM compliance
Manage the ABM budget with a pipeline-to-spend lens; recommend, justify, and kill spend based on performance data without escalation
Continuously evaluate and introduce tools, signals, and methodologies that improve account penetration, engagement velocity, and pipeline conversion
Qualifications:
Bachelor's or Master's degree in Marketing, Business, or a related field; relevant certifications a plus
6+ years of B2B marketing experience with 3+ years directly owning and operating an ABM program, not just supporting one
Demonstrated experience building account tiering models, engagement plays, and pipeline attribution frameworks from the ground up
Hands-on experience with Clay, ZoomInfo, or equivalent enrichment and orchestration tooling in a production GTM environment
Proven pipeline attribution methodology, not just campaign or MQL reporting
Experience marketing into Federal, Defense, or regulated enterprise verticals strongly preferred; familiarity with CMMC, FedRAMP, or ITAR compliance environments a plus
Proficient in ABM platform tooling including intent signal platforms (G2, Bombora), LinkedIn Matched Audiences, and sequencing tools (Gong Engage, Outreach, or equivalent)
Hands-on experience with CRM platforms (Salesforce preferred) and account-level attribution reporting
Comfortable operating without a team beneath them at the outset; able to build, execute, and report independently while headcount scales with performance
MEDDPICC fluency or equivalent enterprise qualification methodology a plus
Proven ability to work cross-functionally with Sales, RevOps, and Product Marketing to align messaging, coverage models, and pipeline goals
Exceptional communication skills with the ability to translate ABM performance data into clear, executive-ready reporting
About Us
Hypori Inc. provides a generous benefits package for full-time employees that includes medical, dental, and vision insurance, parental leave, and life and disability packages. We also invest in our employees' futures by providing a 401(k) plan with employer-matching contributions that vest starting from your first day of employment. In addition to the base compensation, Hypori also offer a performance bonus, which is primarily contingent upon company-wide performance. We are dedicated to investing in the tools and skills required to be strong, collaborative colleagues and people managers to help build and retain a strong workforce.
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About Hypori
Hypori is a software company that provides a secure mobile platform for enterprise customers. The platform allows employees to access sensitive data and applications from their mobile devices without compromising security. Hypori's technology is used by government agencies and large corporations to protect their data and networks from cyber threats. The company was founded in 2011 and is headquartered in Austin, Texas.
