Location: New York, NY
Work Model: Onsite, 5 days a week, with regular travel to events
Industry: Insurance technology (tech-enabled commercial insurance brokerage)
Compensation: $140K-$170K OTE
The OpportunityOur partner is hiring a Field Marketing Lead to own their event program from the ground up. You will run conferences, roundtables, partner programs and virtual events, with one clear goal: turning every event into qualified pipeline and closed revenue for the sales team.
This is a zero-to-one, individual-contributor seat with full ownership of the program and a meaningful annual budget. You will work hand in hand with sales and the existing in-person events team, and as the program scales there is room to grow it into a broader function.
Responsibilities- Own the end-to-end field marketing and events program, starting with conferences and expanding into roundtables, partner programs and virtual events
- Plan and manage an annual event budget of $500K or more, allocating spend toward the highest-return programs
- Run a high volume of programs each year while keeping a sharp focus on pipeline and revenue outcomes
- Partner closely with the sales team to define target accounts, drive attendance and convert event leads into pipeline
- Measure and report the pipeline and revenue generated by each program, and use the data to refine the calendar
- Collaborate with the in-person events team on execution while owning strategy and results
- Travel to events regularly as the program requires
Requirements- 2-7 years of field marketing and events experience
- Proven ownership of event budgets of $500K-$800K or more
- Track record of generating pipeline and revenue from events, not only planning and coordination
- Experience running 30-50+ programs per year, or full ownership of fewer, larger programs
- Startup experience and comfort operating with minimal oversight
- Agency backgrounds welcome where you managed budgets across multiple clients
- Virtual events experience strongly preferred
- Comfortable with regular travel and working in office in New York 5 days a week
