Full Job Description
JOB DUTIES
• Owns full accountability for F&B revenue across every venue and channel.
• Sets pricing strategy, offer architecture, and per-cap revenue targets, in partnership with Operations & Finance.
• Tracks revenue performance against targets by venue, channel, and menu item to catch drift early and course-correct pricing, promotions, or merchandising in-quarter.
• Builds and owns the monthly, quarterly, and annual F&B revenue calendar, aligning Culinary, Marketing, and Film on what's launching and when.
• Sets LTO (limited-time offer) timing, prioritizing which menu items and promotions make the calendar based on projected revenue impact.
• Publishes and maintains the calendar as the single source of truth, so every department has visibility into upcoming revenue initiatives well in advance.
• Partners closely with Marketing and Film teams to align F&B promotions with film release schedules, marketing campaigns, and broader brand initiatives.
• Coordinates with Culinary leadership, Operations, and Finance on the handoff from strategy to execution - so revenue initiatives land with clean execution and no surprises.
• Owns merchandise revenue strategy as a guest-spend driver, independent of and alongside F&B.
• Drives combo and bundling strategy across F&B and merch to maximize attach rate and guest spend per visit.
• Manages relationships with vendors and licensing partners to bring new merchandise programs to market.
• Ensures menu items and promotions that come out of new partnerships land on the revenue calendar and get executed by Culinary and Marketing.