Bachelor's Degree in Marketing, Business, Information Technology, Strategy, or equivalent experience
Extensive experience in agile product ownership
Proven ability to lead and develop innovative solutions while managing business risks
Strong relationship-building skills with stakeholders
Significant experience in market research and project management
Advanced analytical skills for creating original concepts
Ability to prioritize and multi-task with minimal direction
Responsibilities
Collaborate with cross-functional teams to launch new programs
Streamline execution of program priorities
Lead and motivate Scrum Team towards continuous improvement
Identify opportunities for web and content management and recommend solutions
Participate in SAFe events and lead Program Increment Planning
Own and prioritize product feature backlog
Analyze product usage data to inform prioritization and improvements
Benefits
Hybrid work schedule
Opportunity for professional development and mentorship
Engagement with senior leadership
Involvement in innovative projects
Access to a collaborative and dynamic work environment
Full Job Description
Job Description
Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
The Sr Marketing Experience Owner is self-motivated, imaginative, and energetic about enhancing the member experience and will drive the vision, direction, and development of programs and projects for the betterment of our members. Will partner closely with members of cross-functional teams and stakeholders (i.e. Solution and System Architects, Developers, Analysts, Data Scientists, Scrum Masters, etc.) to ensure what is delivered fulfills strategic needs and drives a superior member experience. Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Anticipates internal and/or external business challenges and recommends process, product, or service improvements. Interacts with senior leadership and serves as subject matter expert.
Responsibilities
Collaborate with a cross-functional team to define and launch new programs and projects
Streamline the execution of program priorities
Lead, influence, and motivate Scrum Team and stakeholders towards continuous improvement
Partner closely with stakeholders from across the credit union to identify opportunities and problem areas for web and content management, perform in-depth analysis, and recommend solutions to support business goals, building out and refining features and epics as needed to deliver to Agile Release Train
Participate in all relevant SAFe events for the agile release train, and play a leading role in Program Increment Planning
Own prioritization of product feature backlog, maintaining an agile approach to the work and
pivoting when necessary
Partner with research analysts to integrate user research and market analysis into deliverables
Analyze product and service uptake, usage and other empirical data and how that relates to key member needs to determine changes in prioritization
Regularly analyze true needs for members and constantly push for clear understanding of value
Serve as an agent of change for Marketing, looking for new ways to solve problems for members and collaborate as a team
Assist in leading organizational understanding, alignment, and enthusiasm for new efforts, and promotes the positive change impacts as a result; defines and implement strategies for internal stakeholders who are resistant to change
Proactively work with team to formulate creative ideas or solutions for potential issues
Guide and analyze benchmarking, trend analysis and other input to drive continuous improvement and elevate service performance and the member experience
Stay current with marketing processes and relevant technology/automations as well as government/policy impacts and industry best practices
Manage multiple marketing initiatives with the most complex scope and impact under tight deadlines
Deliver compelling and effective communications and presentations to senior management
Develop and recommend enhancements to improve operational process and procedures
Lead, guide, train, and mentor less experienced staff
Perform other related duties as required
Qualifications
Bachelor's Degree in Marketing, Business, Information Technology, Strategy, or the or the equivalent combination of education, training or experience
Extensive experience in agile product ownership
Extensive experience leading, shaping, and developing innovative solutions while managing business risks
Advanced skill building relationships through rapport, trust, diplomacy and tact
Significant experience in market and consumer research, project management, and analysis in support of strategic planning initiatives
Advanced analytical and conceptual skills to create original concepts and theories for various projects
Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
Advanced skill delivering presentations to groups of various sizes
Advanced skill communicating with stakeholders, team members, and leaders effectively and productively
Advanced skill in problem solving, influencing, and negotiating, and guiding strategic thinking
Advanced skill exercising initiative to produce desired results and achieve objectives
Significant experience in project leadership and execution, including initiatives with technology, processes, cross-functional teams, and external partner team members
Advanced knowledge of SAFe project/program management processes and methodologies; ability to learn different collaboration or product management tools quickly
Significant experience in content delivery, site governance, and content management for high traffic websites
Significant experience with various content management systems (Adobe AEM preferred) and experience with site governance, user roles and workflows
Advanced verbal, written and interpersonal communication skills
Desired Qualifications
Master's Degree in Marketing, Business, Information Technology, Strategy, or the equivalent combination of education, training, or experience
Experience in SAFe product management (certified POPM preferred)
Advanced knowledge of credit union operations/processes and procedures
Advance knowledge of Navy Federal's functions, philosophy, operations, systems, and organizational objectives
Additional Information
Hours:
Monday - Friday, 8:00AM - 4:30PM, Hybrid
Location:
820 Follin Lane, Vienna, VA 22180
5510 Heritage Oaks Drive, Pensacola, FL 32526
141 Security Drive, Winchester, VA 22602
9999 Willow Creek Road, San Diego, CA 92131
About Navy Federal Credit Union
Navy Federal Credit Union is a credit union that serves members of the military and their families. The credit union offers a range of financial products and services, including checking and savings accounts, loans, and credit cards. Navy Federal Credit Union was founded in 1933 and is headquartered in Vienna, Virginia. The credit union has more than 9 million members and operates more than 300 branches across the United States and around the world.
