OverviewThe EVP, Strategy provides leadership at the executive level. This person reports into the Management Team, and is ultimately accountable for their assigned client relationships, organic growth, agency growth, and the excellence of cross-functional teams within all assigned accounts.
ResponsibilitiesKnowledge
- Understands the total marketing process and the strategic role of media
- Ability to predict industry trends and deliver significant insight to client's business
- Provides written and verbal thought leadership in the form of POV's, articles, interviews, etc. in the trades or at conferences
- Proactively self-educates on Infinite Roar, Publicis Groupe, and client business functions, capabilities, tools, and processes
Managing and Leading Others
- Builds trust, models inclusion, and shows respect for all employees
- Practices active listening to resolve issues and identify opportunities
- Exerts lateral influence to manage approximately 80 cross-functional employees
- Provides clear communication on business initiatives and client requests
- Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews, and coaching
- Nurtures and develops senior-level talent on assigned accounts
- Ensures teams are properly trained on tools and processes
Organic Growth and New Business
- Sets organic growth goals for each account
- Generates a roadmap for organic growth on each client
- Refers new clients to Infinite Roar
- Leads pitch teams, task forces, etc.
- Develops, recommends and drives new agency initiatives
- Resources appropriate Infinite Roar and Publicis Groupe products and offerings to drive growth
- Seeks out opportunities to upsell and cross-sell to existing clients
- Manages account resources and operations
- Assists on the scoping process
Client Service
- Responsible for the top-to-top relationship with senior-level clients, agency partners, Groupe leadership, and vendor executives
- Conveys passion for clients and their businesses
- Has an onsite presence with clients
- Works with senior clients to shape their marketing priorities
- Takes initiative in developing new client relationships
- Models outstanding client service for team
- Drives professional, impactful standards within team for all written and verbal contact with clients; 'gold-standard' writer and presenter
- Serves as point of escalation for client concerns
Qualifications- 20+ years management experience
- Deep cross-channel media knowledge and experience
Additional informationPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
