Executive Vice President, Earned Media Strategy

Agency:
Weber Shandwick

Job Function:
Media

Job Subfunction:
Earned Media

Job Description:

Executive Vice President

Earned Media, Corporate Advisory

Weber Shandwick is seeking a visionary Executive Vice President to lead our Corporate Earned Media function in North America. This senior leader will be core to the delivery of our Weber Advisory portfolio, responsible for setting and executing a modern, integrated media vision for our top corporate clients, guiding them through a rapidly evolving landscape where news, influence, and reputation are shaped by a complex and dynamic media environment. The ideal candidate is a strategic counselor who understands that today's storytelling requires a sophisticated, integrated approach that extends beyond traditional media relations to encompass social media, influencer engagement, owned content, AI-powered search, and targeted paid amplification. This leader will serve as a trusted advisor to C-suite executives and internal teams, developing modern strategies that both build and protect corporate reputation.

The Executive Vice President will be a key driver of growth and innovation, partnering with senior leaders across our Weber Advisory capabilities, plus Earned, and Integrated Media teams to elevate the capability. Because powerful corporate storytelling is vital across all industries, the ideal candidate will bring multi-sector (e.g., financial services, technology, healthcare) expertise. Key responsibilities include counseling clients, leading new business pitches, and developing the next generation of earned media talent by fostering a culture of curiosity, inclusivity, and high performance. The successful candidate will possess a robust network of media relationships, a deep understanding of the integrated communications landscape, and a proven track record of developing influential points of view, strategic solutions, and thought leadership that help clients navigate complexity and break through.

Responsibilities

Client and Work

• Set the strategic vision for earned media and integrated communications across major corporate clients
• Serve as a trusted counselor and business partner to internal partners and senior client leaders, advising on complex communications challenges, executive visibility, reputation, and high-stakes media engagement.
• Lead the development of audience-led, culturally relevant ideas that create impact across earned, social, owned, paid, creator, partnership, and emerging channels.
• Partner with Strategy, Analytics, Creative, Client Experience, and integrated media teams to deliver distinctive solutions that address marketing and broader business needs.
• Shape the choreography of ideas across channels, ensuring each touchpoint works together to maximize relevance, reach, and impact.
• Build and leverage senior media, client, and industry relationships to unlock opportunities
• Provide executive oversight for major programs, ensuring strategic rigor, exceptional storytelling, strong delivery, and data-informed optimization.

Growth and Business Leadership

• Support account growth, retention, and new business opportunities across earned media and integrated communications specialty.
• Identify and champion opportunities to expand client engagements across disciplines, geographies, specialty capabilities, and agency partners.
• Develop senior-level strategic recommendations and lead high-impact presentations, pitches, and client discussions.
• Build the agency's market profile through thought leadership, industry visibility, and award-worthy work.
• Own the financial health of assigned business, including profitability, resource planning, scope management, and productive client negotiations.

Leadership and Talent Development

• Build, lead, and retain diverse, high-performing teams; set a clear vision, model agency values, and create an inclusive culture of accountability and collaboration.
• Develop senior talent and future leaders through active coaching, sponsorship, succession planning, and career development.
• Help evolve the agency's earned media and integrated communications capabilities, sharing learning and best practices across teams and regions.
• Cast integrated teams that bring the right expertise to each client challenge and enable the delivery of ambitious, connected work.

Competencies

• Enterprise strategic leadership: Defines a clear vision for earned and integrated communications that advances client, agency, and business priorities.
• Executive counsel and influence: Builds credibility with senior stakeholders and provides trusted, decisive counsel in complex and high-pressure situations.
• Integrated media and cultural expertise: Understands how earned, social, creators, owned, paid, partnerships, and emerging platforms work together to influence audiences and build brands and corporations.
• Audience-first storytelling: Translates cultural and media insights into compelling ideas and narratives with clear audience impact.
• Growth and commercial acumen: Identifies opportunities to deepen client relationships, grow revenue, manage profitability, and build sustainable business.
• Thought leadership and innovation: Anticipates shifts in media, culture, technology, and stakeholder behavior; turns them into actionable opportunities for clients and the agency.
• Organizational leadership: Aligns diverse teams around a shared vision, develops talent and future leaders, and drives inclusive, high-performing ways of working.
• Judgment and accountability: Makes sound, timely decisions; manages risk; and maintains ownership for the quality, outcomes, and financial performance of the work.

Basic Qualifications

• 18+ years of experience. Agency experience preferred.
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Proven track record of success in the corporate sector, including reputation management, executive visibility, crisis communications, and proactive media relations.
• Bachelor's degree

210,000 - 260,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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