Agency:Weber Shandwick
Job Function:Media
Job Subfunction: Earned Media
Job Description:Executive Vice President, Earned Media Strategy, BrandResponsibilitiesClient and Work- Set the strategic vision for earned media and integrated communications across major client portfolios, connecting brand and reputation priorities to business objectives.
- Serve as a trusted counselor and business partner to senior client leaders, advising on complex communications challenges, executive visibility, reputation, and high-stakes media engagement.
- Lead the development of audience-led, culturally relevant ideas that create impact across earned, social, creator, owned, paid, partnership, and emerging channels.
- Partner with Strategy, Creative, Analytics, Client Experience, and integrated media teams to deliver distinctive solutions that address marketing and broader business needs.
- Shape the choreography of ideas across channels, ensuring each touchpoint works together to maximize relevance, reach, and impact.
- Build and leverage senior relationships across media, culture, entertainment, commerce, and industry to advance client priorities and unlock new opportunities.
- Provide executive oversight for major programs, ensuring strategic rigor, exceptional storytelling, strong delivery, and data-informed optimization.
- Develop and champion thought leadership on the evolving media landscape, consumer behavior, and the future of brand-building.
Growth and Business Leadership- Support account growth, retention, and new business opportunities across earned media and integrated communications specialty.
- Identify and champion opportunities to expand client engagements across disciplines, geographies, specialty capabilities, and agency partners.
- Develop senior-level strategic recommendations and lead high-impact presentations, pitches, and client discussions.
- Build the agency's market profile through thought leadership, industry visibility, and award-worthy work.
- Own the financial health of assigned business, including profitability, resource planning, scope management, and productive client negotiations.
Leadership and Talent Development- Build, lead, and retain diverse, high-performing teams; set a clear vision, model agency values, and create an inclusive culture of accountability and collaboration.
- Develop senior talent and future leaders through active coaching, sponsorship, succession planning, and career development.
- Help evolve the agency's earned media and integrated communications capabilities, sharing learning and best practices across teams and regions.
- Cast integrated teams that bring the right expertise to each client challenge and enable the delivery of ambitious, connected work.
Competencies- Enterprise strategic leadership: Defines a clear vision for earned and integrated communications that advances client, agency, and business priorities.
- Executive counsel and influence: Builds credibility with senior stakeholders and provides trusted, decisive counsel in complex and high-pressure situations.
- Integrated media and cultural expertise: Understands how earned, social, creators, owned, paid, partnerships, and emerging platforms work together to influence audiences and build brands.
- Audience-first storytelling: Translates consumer, cultural, and media insights into compelling ideas and narratives with clear audience impact.
- Growth and commercial acumen: Identifies opportunities to deepen client relationships, grow revenue, manage profitability, and build sustainable business.
- Thought leadership and innovation: Anticipates shifts in media, culture, technology, and consumer behavior; turns them into actionable opportunities for clients and the agency.
- Organizational leadership: Aligns diverse teams around a shared vision, develops talent and future leaders, and drives inclusive, high-performing ways of working.
- Judgment and accountability: Makes sound, timely decisions; manages risk; and maintains ownership for the quality, outcomes, and financial performance of the work.
210,000 - 240,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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