Executive Director - Marketing

The Executive Director of Marketing provides strategic leadership and direction for all marketing initiatives across the Casino and Resort. This role is responsible for the development, implementation, and oversight of comprehensive marketing strategies that drive revenue, enhance brand awareness, and support overall business goals. Key areas of responsibility include Advertising, Promotions, Entertainment, Database Marketing, Rewards Club, Graphics, and Player Development.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and execute strategic marketing plans aligned with organizational goals, focusing on guest acquisition, retention, and revenue growth.
• Lead and oversee all aspects of marketing operations, ensuring consistent branding, messaging, and execution across all departments.
• Formulate short- and long-term marketing initiatives that support the company's mission, vision, and business objectives.
• Direct and coordinate daily marketing activities and ongoing campaigns, including print, digital, and direct mail.
• Manage external vendors and internal creative teams to develop and deliver high-quality advertising and promotional materials.
• Oversee the development and analysis of database marketing initiatives to optimize guest engagement and drive targeted promotions.
• Lead entertainment and promotional strategy to attract and retain guests, ensuring alignment with market trends and customer preferences.
• Monitor and analyze market trends and competitor strategies; recommend adjustments to maintain a competitive edge.
• Develop and control departmental budgets; ensure marketing programs are delivered on time and within budget.
• Evaluate performance metrics and adapt marketing strategies in response to market dynamics and business needs.
• Perform other job-related duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• Provides leadership, guidance, and performance management to department heads within the marketing function.
• Oversees recruitment, selection, and professional development of team members across multiple departments.
• Ensures a safe, legal, and compliant work environment, fostering growth and accountability.
• Develops and enforces standards, procedures, and productivity goals aligned with organizational values and expectations.

QUALIFICATIONS:

• Minimum ten (10) years of casino marketing experience, with a proven track record in advertising, promotions, entertainment, special events, direct mail, and player development.
• Strong leadership and team-building skills with the ability to motivate and manage cross-functional teams.
• Excellent interpersonal and communication skills; able to interact effectively with all levels of staff, management, government officials, and the public.
• High level of business acumen, discretion, and professionalism.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• Ability to thrive in a high-volume, fast-paced environment while maintaining attention to detail and strategic focus.

EDUCATION and/or EXPERIENCE:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
• Master's degree in Marketing, MBA, or an executive-level certification is strongly preferred.
• Minimum of 12-15 years of progressive marketing experience, including at least 5-7 years in a senior or executive leadership role.
• Proven success in leading large-scale marketing teams and executing enterprise-level marketing strategies across digital, traditional, and experiential channels.
• Extensive experience with brand development, campaign planning, loyalty programs, media buying, and data-driven decision-making.
• Strong financial acumen with demonstrated experience in budget development, ROI analysis, and revenue generation initiatives.
• Ability to build and maintain strategic partnerships, guide creative development, and oversee customer experience strategies.
• Prior experience in a casino, resort, or integrated hospitality and entertainment environment is strongly preferred.

LICENSES, CERTIFICATES, REGISTRATIONS:

Must undergo and successfully pass a background investigation to obtain and maintain a gaming license issued by the Morongo Gaming Agency.

LANGUAGE SKILLS:

Must be able to read and interpret documents in English, such as instructions, guidelines, policies, and procedures. Must also be able to communicate clearly and effectively with team members, management, and guests.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• Communication Skills: Must be able to communicate with clarity, authority, and professionalism in person, by phone, and in writing with tribal leadership, executive teams, media partners, vendors, regulatory entities, and internal departments; responsible for delivering high-level presentations, guiding brand strategy, and leading cross-functional marketing initiatives.
• Lifting and Carrying: Occasionally lifts and transports reports, promotional materials, presentation tools, and event collateral weighing up to 25 pounds; may assist with oversight of marketing activations or executive review of campaign materials.
• Manual Dexterity: Frequently uses hands and fingers to operate a computer, review creative assets, approve communications, and input executive-level directives through various marketing platforms and reporting tools.
• Mobility: Frequently moves throughout executive offices, creative departments, public spaces, event areas, and property locations to supervise branding standards, monitor campaign execution, and provide high-level oversight.
• Stationary Work: Regularly remains seated for extended periods while reviewing strategic plans, attending leadership meetings, analyzing campaign metrics, and managing department operations.
• Tool Operation: Regular use of enterprise marketing software, CRM platforms, analytics dashboards, presentation tools, and standard office equipment; must be proficient with digital reporting and communication platforms.
• Visual Acuity: Requires excellent near vision and attention to detail for reviewing marketing materials, evaluating campaign performance, assessing branding integrity, and ensuring alignment with strategic objectives.
• Working Conditions: Primarily operates in a professional office setting, with regular exposure to public-facing areas such as casino floors, promotional venues, and event spaces; occasional exposure to moderate noise levels and a smoking environment in or near casino property.

WORK ENVIRONMENT:

This is a dynamic, fast-paced environment that requires the ability to adapt and perform under pressure. The casino operates with moderate to loud noise levels and is a smoking environment, requiring team members to work comfortably in these conditions.

WORKING HOURS:

Morongo Casino Resort & Spa operates 24 hours a day, 365 days a year; therefore, flexibility in scheduling is essential. Team members must be available to work shifts that may include evenings, weekends, holidays, and special events. Schedules are subject to change based on business needs and may include overtime, as well as work on both weekdays and weekends.