Cloudinary

Exchange Director

Cloudinary$240K — $250K *
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years of work experience with 5+ in a sales role carrying a quota
  • Proven sales ability with a consistent record of meeting targets
  • Experience in finance, real estate, or selling complex products
  • High level of customer emotional intelligence
  • Strong integrity with a focus on client-first solutions
  • Grit and tenacity in overcoming adversity
  • Background in fund or investment products is advantageous

Responsibilities

  • Own the sales process for landlords from initial contact to signed agreement
  • Develop deep expertise in the 721 Exchange and Flock's Fund
  • Guide prospects through a structured multi-stage sales process
  • Build and maintain a strong pipeline to meet sales targets
  • Ensure accurate reporting in Salesforce for effective team planning
  • Adopt a client-first approach to build trust and ensure satisfaction
  • Disqualify leads that do not meet investment criteria

Benefits

  • Opportunity to join a fast-growing and innovative team
  • Be part of a movement in redefining real estate ownership
  • Work closely with clients on significant financial transactions
  • Engage with a diverse clientele including CPAs and financial advisors
  • Chance to deepen expertise in financial products and investor relations
Full Job Description
About the Role

Flock is hiring an Exchange Director to join our fast-growing sales and acquisitions team. In this role, you will be a trusted partner to landlords throughout their journey to exit their investment properties. You will own the sales process end-to-end: educating prospective customers on the 721 Exchange, showing them what joining Flock would look like, and guiding them to a decision. You will become a subject matter expert on landlord pain points and be expected to explain complex financial concepts in an approachable way.

This is a quota-carrying role with a variable compensation component; previous experience in sales is required. This is a rare opportunity to join a fast-moving, high-performing team defining a new category in real estate ownership and investing.

What You'll Do:
  • Own a book of landlord prospects from the first conversation through the signed agreement that brings them into Flock's Fund. The relationships are yours to build and the targets are yours to deliver.
  • Develop deep expertise in the 721 Exchange and how Flock's Fund works. Clients will bring their CPAs, financial advisors, and attorneys into the conversation, and you'll need to be a credible voice alongside them.
  • Guide prospects through a structured, multi-stage sales process - from initial discovery through valuation, due diligence, and close. Present property valuations and inspection findings clearly and honestly.
  • Build the pipeline you need to hit your number, and disqualify leads that don't fit our investment criteria rather than carrying them forward unnecessarily.
  • Maintain pipeline integrity in Salesforce so your forecast reflects reality. Accurate reporting is how the broader team plans, resources, and supports you.
  • Approach every deal through the client's lens first. Many of our landlords are trusting us with the largest asset on their balance sheet, and the standard of care should match.

About You:
  • You can sell. You've carried a quota and hit it, repeatedly. You know the difference between hitting your number once and building an engine.
  • You have grit and tenacity. You've faced adversity and you've come through it.
  • You have belief in our product and our mission.
  • You have customer EQ. You're genuinely curious about the person on the other end of the phone. You hear what they're not saying.
  • You operate with extreme rigor in a high-touch, high-trust sale. Details matter. Documents matter. Follow-up matters.
  • You have uncompromisable integrity. You never put closing a deal ahead of what's right for the client or the Fund. We won't elaborate on this one.
  • You're hungry, not because you have to be, but because that's how you're wired.
  • 7-10+ years of work experience (5+ in a quota-carrying role).
  • Background in finance, real estate, or sales of complex, high-consideration products.
  • Prior fund or investment-product experience is a bonus.

Even if you don't meet 100% of the qualifications, we recommend applying to the role!

Note: This is a full-time, in-person role.

Location: Denver, CO, New York, NY, or San Francisco, CA

Compensation: 240-250K OTE

About Cloudinary

Cloudinary is a cloud-based image and video management platform that provides a wide range of tools and services for developers, marketers, and businesses. The platform allows users to upload, store, manipulate, and deliver images and videos across multiple devices and platforms, with features such as image optimization, responsive delivery, and real-time image manipulation. Cloudinary was founded in 2011 and is headquartered in Mountain View, California. The company serves a wide range of customers, from small startups to large enterprises, across a variety of industries including e-commerce, media, and entertainment.
Learn more about Cloudinary
Size
500 employees
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