Job DescriptionThis is an executive level position reporting directly to the President of Sales Partnerships as a member of the senior executive team.
Marketing and Brand Strategy
• Act as a thought leader and change-agent for SPI, including: all aspects of branding, public image, marketing strategy; external communications; public and industry relations and policy; media relations; SPI's own sales campaigns, and marketing metrics.
• Own positioning, messaging, branding, and marketing strategy.
• In collaboration with business development, continuously refine comprehensive go to market plan across multiple geographies, channels and vertical markets.
• Guide development of premium content and engaging presentations, one-pagers, case studies, research reports, blog posts, social media, and webinars to highlight SPI's innovative value proposition and industry insights.
Demand Generation
• Improve and expand SPI's market-specific lead generation capabilities.
• Improve and expand SPI's marketing communications materials including collateral and direct response programs, trade shows, and web/interactive/social media.
• The VP of Marketing develops SPI's BPO marketing and advertising strategies to accelerate revenue growth and to ensure a high performing business development organization. The VP is responsible for lead and demand generation, positioning of new service offerings, branding and messaging, and overall marketing communication. As a senior leader, the VP shapes the go-to-market strategies and operational plans for an environment that currently includes outside sales and inside sales.
QualificationsRequired Qualifications and Experience:
• The successful candidate will have a track record as a senior marketing executive in a high-growth company marketing to a fortune 500 clientele and within targeted verticals.
• Experience identifying, creating, and executing marketing strategies for new service/product offerings.
• Ability to do creative work as well as manage partners and direct reports within the marketing department.
• Ability to analyze market trends and recommend changes to business development strategies while taking calculated risks based on data-driven analytics.
• P&L and ROI responsibilities providing demonstrable ROI with correlation to marketing budget.
• Strong technology experience with marketing automations and CRM integrations.
• Managing marketing footprint including SEO, PPC, all web related marketing, while creating or directing the creation of other direct marketing tools ensuring brand messages are consistent.
• Control reputation management and work to establish consistent corporate image.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
• Collaborate with in business development initiatives but also in improving business development related materials such as collateral, ROI tools, case studies, etc.
• Manage internal and external marketing vendor relationships.
Additional Information- Equity options.
- Excellent benefits.
- Competitive compensation.
