5-7 years of experience in event marketing, field marketing, or demand generation roles
Strong understanding of how events drive business impact in B2B technology
Highly organized project manager able to handle multiple complex events simultaneously
Strong foundation in marketing, including campaigns and digital channels
Excellent communication skills for translating technical concepts into engaging event experiences
Collaborative mindset with experience working cross-functionally with sales, product, and marketing teams
Data-driven approach to performance measurement and ROI optimization
Responsibilities
Plan and execute comprehensive event strategies
Define and deliver a US event program that aligns with business priorities in emerging technologies
Oversee all aspects of trade shows, conferences, and webinars
Design event experiences and campaigns that effectively generate qualified leads
Collaborate with sales teams to align on target accounts and ensure post-event follow-up
Create engaging event programs that enhance brand affinity and drive marketing-sourced demand
Manage logistics by coordinating with vendors and stakeholders to ensure flawless event execution
Benefits
Medical, dental and vision coverage
Health Savings Account offering
Flexible Spending Accounts for healthcare and dependent care
Life, Accident, and Disability insurance
401(k) retirement plan
Flexible Time Off and Paid Holidays
Paid Family Leave program
Tuition reimbursement for further education
Adoption assistance program
Discounts and perks for employees
Employee Stock Purchase Plan (ESPP) and Restricted Stock Units (RSUs)
Full Job Description
Responsibilities
On a day-to-day basis, you will:
Plan and execute event strategy
Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
Own end-to-end execution of trade shows, conferences, hosted events, and webinars
Drive demand generation through events
Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities
Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up
Create memorable customer and prospect experiences
Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand
Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions
Manage event logistics and operations
Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
Manage event budgets, timelines, and deliverables
Amplify events through digital and social channels
Partner with social and digital marketing teams to plan promotion before, during, and after events
Maximize reach, engagement, and attendance through digital channels
Collaborate cross-functionally
Partner with product marketing, technical experts, regional marketing teams, and external partners
Ensure alignment between event experiences and product priorities
Measure and optimize performance
Track event KPIs including attendance, engagement, pipeline contribution, and ROI
Use insights and data to continuously improve event strategy and execution
Qualifications
Most important: You understand how events drive business impact
You bring strong experience in event marketing and demand generation, preferably in B2B technology
You are a highly organized project manager who can manage multiple complex events simultaneously
You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
You are a strong communicator, able to translate technical concepts into clear, compelling event experiences in partnership with content and creative teams
You have a collaborative mindset, working effectively across sales, product, and marketing teams
You are data-driven, with the ability to measure performance and optimize ROI
You are a self-starter, comfortable operating in a fast-paced, global environment
Nice to have:
Experience in networking, cloud, security, or AI infrastructure markets
Familiarity with service providers, enterprise IT, or data center ecosystems
Education and experience:
Bachelor's degree in marketing, business, or a related field preferred
5-7 years of experience in event marketing, field marketing, or demand generation roles
#LI-MO1
The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.
California Pay range: MIN $122,000.00 - MAX $223,000.00
Colorado pay range: MIN $113,000.00 - MAX $188,000.00
District of Columbia pay range: MIN $113,000.00 - MAX $188,000.00
Hawaii pay range: MIN $113,000.00 - MAX $188,000.00
Illinois pay range: MIN $113,000.00 - MAX $188,000.00
Maryland pay range: MIN $122,000.00 - MAX $203,000.00
Massachusetts pay range: MIN $122,000.00 - MAX $203,000.00
Minnesota pay range: MIN $113,000.00 - MAX $188,000.00
New Jersey City pay range: MIN $122,000.00 - MAX $203,000.00
New York pay range: MIN $133,000.00 - MAX $223,000.00
Vermont pay range: MIN $113,000.00 - MAX $188,000.00
Washington state pay range: MIN $122,000.00 - MAX $203,000.00
Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight's Variable Pay Bonus Program
US Employees may be eligible for the following benefits:
Medical, dental and vision
Health Savings Account
Health Care and Dependent Care Flexible Spending Accounts
Life, Accident, Disability insurance
Business Travel Accident and Business Travel Health
401(k) Plan
Flexible Time Off, Paid Holidays
Paid Family Leave
Discounts, Perks
Tuition Reimbursement
Adoption Assistance
ESPP (Employee Stock Purchase Plan)
Restricted Stock Units
About Keysight Technologies, Inc
Keysight Technologies, Inc. is a leading technology company that helps its engineering, enterprise and service provider customers optimize networks and bring electronic products to market faster and at a lower cost. Keysight's solutions go where the electronic signal goes, from design simulation, to prototype validation, to manufacturing test, to optimization in networks and cloud environments. Customers span the worldwide communications ecosystem, aerospace and defense, automotive, energy, semiconductor and general electronics end markets.
