You'll join Relay's Demand Generation team, whose ultimate goal is quality revenue. Relay is looking to grow our own event and community motion - owned experiences, deep community relationships, and ecosystem partner co-marketing. Your mission: build Relay's owned-event and community marketing engine, turning relationships with ecosystem partners and SMB communities into a repeatable, brand-building motion.

What You'll Be Doing

• Build genuine, long-term relationships with premium SMB communities (masterminds, peer groups, associations) - going beyond affiliate deals or resource listings - and turn them into recurring full-funnel programming opportunities for Relay.
• Own our ecosystem partner co-marketing activations and build the model for partner-powered playbooks to drive leads, demos and approvals.
• Design the 2027 Relay-Owned virtual and in-person event calendar: a cross-functional event strategy that raises brand awareness and builds short-term excitement about Relay, building toward a roadshow and annual pillar event.
• Take the learnings from our owned-event pilots and turn them into a repeatable playbook - format, audience, city selection, follow-up - measured against brand awareness and quality of room.
• Run events as relationship engines, not logistics exercises: pre-event warming, on-the-ground activation, and follow-up that leaves named relationships behind, coordinated with Sales per our events rules of engagement.

Who You Are

• You have 4+ years of event and partner management experience and run airtight, multi-stakeholder programs end to end.
• You have a demonstrated track record of building community relationships that produced business results - you can name the communities and what came of them.
• You measure your work: you can tie events and community programs to awareness and pipeline outcomes, and you change course based on the data.
• You've run co-marketing with ecosystem or platform partners (think Gusto, Xero, or similar) and know how to make a partnership win for both sides.
• You're a builder: this role must define itself while shipping impactful work in the first 90 days, and that energizes you rather than scares you.
• You're based in Toronto and able to work hybrid, with travel to events and communities.

The Interview Process

• Stage 1: A 25-minute Google Meet video intro call with the Hiring Manager
• Stage 2: A 45-minute Google Meet video deep dive call with the Hiring Manager
• Stage 3: A 60-minute live working session with our Marketing Team
• Stage 4: A 45-minute Google Meet video call with a member of our leadership team

Our Compensation Approach

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $117,000 CAD to $143,000 CAD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role's defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.