Apple

Enterprise Product Marketing Manager, AI & Technical Marketing

Apple$145K — $175K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product marketing experience in enterprise markets
  • Superb communication and storytelling skills
  • Experience crafting positioning and messaging for products
  • Strong strategic and analytical thinking abilities
  • Deep curiosity and knowledge about AI applications in enterprise
  • Bachelor's Degree; MBA preferred
  • Familiarity with marketing AI, machine learning, or IT management solutions

Responsibilities

  • Serve as the marketing voice for AI within the enterprise
  • Bridge technical capabilities with real-world enterprise value
  • Collaborate with product marketing, marcom, PR, and sales teams
  • Develop messaging and programs to aid AI adoption
  • Capture enterprise customer needs for product and engineering
  • Craft compelling positioning and content for enterprise audiences
  • Translate complex subjects into clear narratives

Benefits

  • Collaborative work environment with cross-functional teams
  • Opportunity to shape AI narratives in a leading tech firm
  • Access to cutting-edge technology and innovative projects
  • Chance to influence enterprise customers' understanding of AI
  • Growth opportunities within a transformative industry
Full Job Description
Description

Apple is looking for a passionate and technically minded marketer who believes deeply in the transformative impact that AI and emerging technology can have on how businesses operate and how people work. In this role, you will be the marketing voice for AI in the enterprise - bridging complex technical capabilities and real-world enterprise value for decision makers, IT leaders, and end users alike.

You will work cross-functionally with product marketing, marcom, PR, and enterprise sales to develop compelling messaging and programs that help enterprise customers understand and adopt Apple's AI capabilities. You'll have both inbound responsibilities - voicing enterprise customer needs back into product and engineering teams - and outbound responsibilities - crafting positioning, content, and programs that tell Apple's AI story across enterprise audiences.

This role sits at the intersection of technical depth and marketing craft. The ideal candidate has a unique ability to take complex subjects - like machine learning, on-device AI, and enterprise automation - and translate them into clear, compelling stories that resonate with enterprise buyers.

Minimum Qualifications

5+ years of product marketing experience, including developing the core product positioning, go-to-market strategy, and sales enablement for enterprise markets.

Superb communication and passionate presenter with authentic storytelling skills.

Experience crafting compelling and succinct positioning, messaging and differentiation for products.

Exceptional ability to think strategically and analytically, then follow through to execution with unyielding attention to detail.

Deep curiosity about AI and its practical applications in enterprise environments, with a passion for making complex technology accessible and meaningful.

Bachelors Degree or equivalent experience.

Preferred Qualifications

Experience working with or marketing AI, machine learning, security, or IT management solutions in an enterprise context.

Results-oriented with a positive "can-do" attitude; thrives in a fast-paced environment with the ability to navigate ambiguity.

Passion for Apple products and a genuine belief in the role technology plays in helping people and businesses do their best work.

MBA or equivalent experience preferred.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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