Enterprise Marketing Lead

DualEntry

$120K — $180K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in ABM or demand generation targeting high-value accounts ($400k+ ACV)
  • Proven success in creating and scaling ABM programs that generate revenue
  • Strong understanding of sales processes and ability to collaborate with Account Executives
  • Results-driven focus on revenue growth and sales pipeline quality
  • Creative problem solver with a pragmatic approach to systematizing success

Responsibilities

  • Design and implement targeted ABM campaigns for enterprise accounts
  • Collaborate with sales team to create impactful sales materials
  • Manage and allocate paid marketing budgets for assigned accounts
  • Develop competitive messaging that highlights product differentiation
  • Evaluate campaign effectiveness and optimize strategies based on performance

Benefits

  • Equity ownership in a leading AI company
  • Opportunity for career advancement as a key early team member
  • Direct influence on product features and go-to-market strategies
  • High-trust work environment with clear expectations
  • Access to comprehensive health and wellness benefits including mental health support and fertility services
  • 401(k) with employer match and commuter benefits
  • Learning and development budget for professional growth
  • Flexible paid time off totaling 27 days including public holidays
  • Sponsorship for visa and relocation assistance to New York
  • Collaborative office culture with regular team events and perks
Full Job Description
Where You'll Create Impact
  • Build and execute 1:1, 1:few multi-touch ABM campaigns tailored to strategic enterprise target accounts
  • Partner with AEs on important enterprise deals and turn complex sales and product content into clean, on-brand decks, one-pagers and send-outs
  • Manage a paid budget per account and decide how it's spent, partnering with our paid marketing team on execution
  • Shape competitive positioning that turns DualEntry's differentiators into a reason to buy, and stress-test it against deal objections


What Sets You Up for Success
  • 5+ years in ABM or demand generation: running ABM against large and complex deals ($400k+ ACV)
  • Proven track record building and scaling 1:1, 1:few, and 1:many ABM programs that drive net-new ARR and expansion revenue
  • Deep sales-cycle fluency and being a strategic partner to AEs
  • Results-oriented, with a laser focus on revenue, deal velocity, and pipeline quality
  • Builder mentality: scrappy, creative, and adaptable, with the instincts to systematize what works


Why You'll Thrive Here
  • Significant equity ownership in one of the top AI companies in the world
  • You're joining early and will grow with DualEntry
  • Your feedback shapes the product and GTM motion directly
  • High-speed, high-trust environment with high expectations


Meet the GTM Team
  • Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
  • Sam Bush who is building the enterprise sales function from scratch and has closed his first deal in 28 days since his start date
  • Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
  • George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
  • Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.


Compensation & Benefits
  • Equity: $40,000 - $60,000
  • Base salary: $120,000 - $180,000
  • Medical, dental & vision insurance
  • One Medical membership
  • Mental health support (Talkspace)
  • Fertility & family-building support (Kindbody)
  • Virtual healthcare (Teladoc Health)
  • 401(k) benefits
  • Commuter benefits
  • Learning & development budget for courses, certifications & language learning
  • Unlimited AI tokens
  • AI skills development & enablement
  • Visa & permanent residence sponsorship
  • Relocation support for employees moving to New York
  • Flexible PTO (27 days, including public holidays)
  • Collaborative, in-office culture with no bureaucracy
  • Snacks, drinks, team events & more


"We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come"

Jan Abaza, Founding Product Marketing Manager at DualEntry

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