Alliance Laundry

Embedded Firmware Senior Engineer

Alliance Laundry$110K — $130K *
Ripon, WI 54971In-Person
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or related field.
  • 8+ years of experience in embedded firmware development, ideally in manufacturing or consumer appliance sectors.
  • Proficient in developing production-level C code for microcontroller platforms like ARM Cortex-M and STM32.
  • Experience with motor drive firmware and real-time control preferred.
  • Understanding of RTOS and bare-metal architectures is a plus.

Responsibilities

  • Lead firmware design, development, testing, and deployment for laundry machine controllers and related subsystems.
  • Create firmware design specifications and execute comprehensive testing plans.
  • Develop low-level drivers and communication protocols like CAN, UART, and SPI.
  • Collaborate with Electrical Engineers for hardware-embedded systems integration and debugging.
  • Work with suppliers to improve embedded system components and third-party software.
  • Ensure firmware complies with quality, safety, and regulatory standards like UL and CE.
  • Mentor Firmware Engineering team, promoting best practices and technical growth.

Benefits

  • Opportunities for professional development and mentoring.
  • Collaborative work environment with cross-functional teams.
  • Engagement in cutting-edge projects within the consumer appliances sector.
  • Support for continuous learning and improvement initiatives.
  • Involvement in product design that meets high-performance standards.
Full Job Description
Overview

As a Senior Firmware Engineer at Alliance Laundry Systems, you will leverage your extensive experience and expertise to lead the planning, design, development, and testing of embedded firmware for the electronic controls that power our premium quality laundry products. Working in close collaboration with the Senior Electrical Engineer and a multi-disciplinary engineering team, you will develop robust, efficient, and reliable C-based firmware for laundry machines, Human Machine Interfaces (HMIs), I/O boards, and other embedded subsystems. In this leadership role, you will mentor and support the development of the Firmware Engineering team while ensuring our products meet the highest standards of performance, quality, and regulatory compliance.

Responsibilities

Lead the design, development, testing, and deployment of embedded firmware written in C for microcontroller-based platforms, including laundry machine controllers, HMIs, I/O boards, and related subsystems.

Write comprehensive firmware design specifications, develop rigorous test plans, and execute unit, integration, and system-level testing to validate firmware performance and reliability.

Develop and maintain low-level device drivers, communication protocols (e.g., CAN, UART, SPI, I2C, Modbus), bootloaders, and real-time control algorithms.

Collaborate closely with Electrical Engineers on hardware/firmware integration, including board bring-up, peripheral configuration, and debugging at the hardware level using tools such as oscilloscopes, logic analyzers, and JTAG/debug probes.

Partner with suppliers and in-house teams to refine and optimize embedded subsystems, components, and third-party firmware modules.

Ensure firmware meets marketing specifications, functional safety requirements, cybersecurity best practices, and regulatory requirements (UL, CE, FCC, etc.) with full system design integration.

Provide expert-level technical support to production, addressing QI's, CI's, and offering firmware-based solutions to complex field and manufacturing issues.

Identify and specify microcontrollers and supporting components for new designs, driving firmware architecture and implementation from concept to production release.

Develop, maintain, and enforce best practices for source control (e.g., Git), code reviews, coding standards (e.g., MISRA-C), static analysis, and documentation.

Support motor drive firmware development and embedded control strategies as needed.

Mentor and support Firmware Engineering team members, fostering skill development and promoting best practices in embedded software development.

Other responsibilities, as assigned

Qualifications

Education and Experience:
  • Bachelor of Science in Electrical Engineering, Computer Engineering, Computer Science, or related technical discipline.
  • Minimum of 8 years of embedded firmware development experience, preferably in a manufacturing or consumer/commercial appliance environment.
  • Demonstrated experience developing production-grade firmware in C for resource-constrained microcontrollers (ARM Cortex-M, PIC, STM32, Renesas, or similar).
  • Motor drive firmware and/or real-time control experience preferred.
  • Experience with RTOS (FreeRTOS, etc.) and/or bare-metal embedded architectures preferred.


Skills and Abilities:
  • Expert-level proficiency in C programming for microcontroller-based embedded systems; familiarity with assembly and higher-level languages a plus.
  • Strong understanding of embedded system architecture, memory management, interrupts, timers, ADC/DAC, PWM, and communication peripherals.
  • Proven experience with embedded communication protocols (CAN, Modbus, UART, SPI, I2C) and user interface development on HMI/display platforms.
  • Proficient in debugging embedded systems using JTAG/SWD debuggers, oscilloscopes, logic analyzers, and protocol analyzers.
  • Proven ability to apply principles of logical and scientific thinking to define complex problems, collect data, establish facts, and draw valid conclusions.
  • Extensive knowledge of firmware development tools, IDEs, compilers, and version control systems (Git, SVN).
  • Familiarity with coding standards such as MISRA-C, static analysis tools, and unit testing frameworks for embedded software.
  • Strong technical writing skills, able to produce technical reports and documentation within tight timeframes.
  • Demonstrated ability to work effectively in a fast-paced environment, managing multiple priorities simultaneously.
  • Exceptional attention to detail balanced with an understanding of larger project goals and outcomes.
  • Excellent communication, decision-making, and organizational skills.
  • Self-motivated, hands-on, and eager to take on complex challenges.
  • Adept at mentoring and developing junior engineers, fostering an environment of continuous learning and improvement.


Standard and Physical Requirements:
  • Position involves sitting long periods, standing, manual dexterity, stooping, and bending.
  • Capable of doing light lifting, moving, and carrying of items (e.g., test equipment, laundry machine components, development hardware).
  • Ability to work hands-on in a lab environment with live electrical equipment and production laundry machines.


About Alliance Laundry

Alliance Laundry Systems LLC is a provider of commercial laundry equipment. The company designs, manufactures, and markets a range of laundry equipment, including washers, dryers, ironers, and other laundry-related products. Its products are used in a variety of industries, including hospitality, healthcare, and commercial laundries. The company was founded in 1908 and is headquartered in Ripon, Wisconsin.
Learn more about Alliance Laundry
Size
5,000 employees
Industry
Founded
1908

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