Email Marketing Manager

Universal Promote / Zentap

$75K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or relevant field.
  • Proven work experience as an Email Marketing Manager, preferably in SaaS or Real Estate.
  • Strong communication and copy-writing skills.
  • Proficient in email marketing tools, especially ACTIVE CAMPAIGN or similar software.
  • Knowledge of digital marketing trends, SEO/SEM, and analytics.
  • Experience with A/B Testing, HTML/CSS, and content management systems.
  • Strong project management skills and ability to meet tight deadlines.

Responsibilities

  • Develop and implement email campaign strategies in collaboration with product, merchandising, and CRM teams.
  • Segment the database using various analytical models and tools for targeted campaigns.
  • Design and deploy email campaigns by collaborating with copy, creative, and coding teams.
  • Conduct quality assurance for all email aspects pre-send, ensuring no errors.
  • Enhance trigger email campaigns throughout the customer lifecycle to boost sales.
  • Report on revenue generated from email campaigns and provide actionable insights.
  • Perform A/B and MVT Testing to optimize campaign effectiveness.

Benefits

  • Opportunity to work in a dynamic marketing environment.
  • Collaboration with cross-functional teams and leaders.
  • Access to advanced tools and platforms for email marketing.
  • Chance to develop and implement new marketing strategies.
  • Improvement of email marketing skills through hands-on experience.
Full Job Description
Managing the company's email campaigns end to end encompassing campaign/channel analytics, operations and optimization. Email Marketing ( A/B test, automation, analytics) experience IS MANDATORY. Please do not apply if it is not the case. Campaign Strategy: • Working closely with the product, merchandising and CRM leader to develop a clear campaign strategy • Carrying out segmentation of the database leveraging different analytical models & tools Campaign Operations: • Work closely with the copy, creative and coding teams to design and deploy • Campaigns • Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends. • Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales Campaign Reporting & Analytics: • Report on sales revenue generated from email marketing efforts • Create weekly and monthly reporting with insights and recommendations for optimizations. • Analysis of current email marketing campaigns and making recommendations for improvement Channel Optimization: • A/B Testing on various email campaigns to establish the most effective • MVT Testing on email marketing campaigns • Maximize deliverability and work with ISPs to minimize spam folders. • Ensuring all email campaigns comply with current email best practice in the industry Qualifications • Bachelor's degree in Marketing or relevant field • Must be highly proficient in communication and copy-writing. • Proven work experience as an Email Marketing Manager, ideally within a similar industry ( SaaS or Real Estate) • Knowledge of latest digital marketing trends & email software • Proficient in following email marketing automation platforms: ACTIVE CAMPAIGN is a plus or other email tools • Proficient in: Google Analytics, HTML/CSS, A/B Testing, and other content management systems • Knowledge of SEO/SEM • Familiarity with analytical and database tools • Strong project management skills • Able to work under tight deadlines • At least one sample of an effective document delivered in the past that yielded results • Experience in an Agile / SCRUM environment Additional Information Please send sample of work ( email you created, landing pages copywriting ect..) attached to your application Salary : $75k-100K

Similar Jobs

More Jobs at Universal Promote / Zentap

More Media Jobs

Find similar Email Marketing Manager jobs: