Bachelor's degree in Marketing, eCommerce, CS, Digital, or related field.
5+ years in email/SMS marketing with experience managing high-volume campaigns (1B+ annual sends).
3+ years of direct B2C campaign deployment experience; familiarity with Oracle Responsys preferred.
Expertise in email marketing regulations (CAN-SPAM, TCPA, GDPR) and platform functionality.
Proficient in A/B testing, dynamic content personalization, and lifecycle strategies.
Knowledge of HTML/CSS coding preferred; familiarity with AI tools and Adobe Creative Suite is a plus.
Strong project management skills with the ability to prioritize in a fast-paced environment.
Responsibilities
Lead development and optimization of email marketing campaigns for 1,000+ campus bookstores.
Manage full campaign lifecycles from planning to performance optimization.
Ensure compliance with email regulations in collaboration with legal counsel.
Monitor reporting for campaign targeting and messaging accuracy.
Develop new email automations and execute personalized campaigns.
Act as gatekeeper for loyalty messaging, ensuring consistency across channels.
Collaborate with leadership to leverage customer data in campaign planning.
Benefits
Opportunity to manage high-impact email campaigns across multiple brands.
Collaborative work environment with cross-departmental engagement.
Exposure to advanced marketing technologies and tools.
Potential for involvement in special projects directed by senior leadership.
Full Job Description
Position Overview
The Email Automation Manager will be responsible for managing both daily campaign calendar execution and overseeing triggered and automated deployments that total approximately 1 billion promotional emails annually. Serving as the primary lead for developing CDP automated campaigns, including loyalty deployments, this role will collaborate closely with campaign planning to ensure seamless campaign execution from inception through deployment. The manager will drive the operational excellence of email campaigns, aligning initiatives with consumer lifecycle strategies to maximize engagement, retention, and revenue.
Responsibilities
Campaign Development & Execution:
Lead development, deployment, and optimization of email marketing campaigns across multiple brands and departments within FHEG, supporting 1,000+ campus bookstores and corresponding customers.
Manage full campaign lifecycles, including planning, design, setup, testing, scheduling, deployment, and performance optimization.
Maintain compliance with applicable email regulations in coordination with and guidance from Follett compliance counsel.
Monitor reporting to ensure campaign targeting and messaging accuracy.
Automation Flow Development:
Develop new email automations and triggered emails, including loyalty emails.
Execute personalized campaigns, including marketing, transactional, and auto-triggered messages.
Act as the gatekeeper of loyalty deployments and messaging, ensuring consistency and cohesion across systems, channels, and customer-facing touchpoints.
Partner with leadership to effectively leverage the CDP and customer behavioral data in planning and execution.
Maintain acquisition counts and reporting across all acquisition touchpoints.
Collaboration with Campaign Planning and Senior Leadership:
Serve as a conduit between campaign planning, creative design, and the lifecycle team, maintaining consistent SLAs and lead times for asset delivery and creative direction applicable for direct-to-consumer messaging.
Collaborate on creative, targeting, and deployment strategies to maximize impact.
Provide campaign performance insights and recommendations cross-departmentally to drive continuous improvement.
Ensure business goals are met by aligning campaign execution with consumer lifecycle contact strategies.
Execute Special Projects as directed by senior leadership.
Bachelor's degree or equivalent in Marketing, eCommerce, CS, Digital, or a related discipline required.
5+ years of experience in email and/or SMS marketing, with proven ability to manage large-scale, high-volume campaigns (1B+ annual sends).
Minimum 3 years of direct B2C campaign deployment experience; familiarity with Oracle Responsys or similar ESP preferred.
Subject matter expertise in email marketing, including data privacy regulations (CAN-SPAM, TCPA, GDPR) and platform functionality.
Proficiency in A/B and multi-variant testing, dynamic content personalization, and lifecycle contact strategies.
Experience or knowledge of HTML and CSS coding is preferred.
Familiarity with AI tooling and/or Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver) preferred.
Strong project management skills; ability to prioritize multiple initiatives and deliver on deadlines in a fast-paced environment.
Highly collaborative with proven success working cross-functionally with both internal teams and external partners.
Detail- and process-oriented, with excellent organizational, interpersonal, and communication skills.
Limited non-standard hours to support hot market activity, game wins, season peaks, etc.
About Follett Corporation
Follett Corporation is a retail company that specializes in educational products. The company was founded in 1873 and is headquartered in Westchester, Illinois. Follett Corporation operates over 1,200 stores across the United States, Canada, and other countries. The company's products include textbooks, school supplies, technology products, and other educational materials. Follett Corporation also provides educational services, such as library management and digital content delivery. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact.
