The Email Marketing Manager addresses the strategic challenge of optimizing customer retention while actively acquiring new lead pipelines across B2C channels. This role resolves performance bottlenecks by streamlining end-to-end drip campaigns, ensuring list compliance, and unifying messaging across cross-functional teams. By translating campaign metrics into targeted engagement strategies, the position drives subscriber conversion, mitigates churn, and maximizes overall campaign return on investment.
What Success Looks Like (Objectives):- Execute end-to-end email strategies to drive customer engagement, secure new leads, and optimize conversion drip campaigns
- Monitor campaign metrics including open rates and revenue; deliver data-driven optimization strategies
- Collaborate across content, design, product, and development teams to ensure consistent brand messaging
- Oversee list segmentation strategies and enforce strict compliance with global data privacy regulations such as GDPR and CCPA
- Leverage AI-powered marketing automation tools to personalize subscriber messaging, optimize send-time scheduling, and predict churn patterns
- Manage the email marketing budget and foster strong partnerships with key email service providers and vendors
Core Skills, Competencies, and Key Experiences (What you'll bring)- Proven track record in developing high-converting email strategies that boost subscriber retention and lifetime value
- Strong analytical skills and proficiency in translating performance data into actionable campaign enhancements
- AI literacy and application to model subscriber behavioral trends and automate campaign workflows
- Excellent cross-functional collaboration, project management, and budget management expertise
- Thorough knowledge of email marketing best practices, list hygiene, and international data privacy governance
- Critical experience in end-to-end campaign lifecycle management within fast-paced B2C environments
Additional Qualifications:- Direct hands-on experience with HTML coding for email templates
Candidates must be willing to participate in at least one in-person interview.Minimum Requirements:- Minimum Education: Bachelor's degree in marketing, communications, or a related field
- Minimum Experience: 5+ years of experience in email marketing, preferably in a B2C environment
- Required Technical Skills: Must have at least 5 years of experience with:
- Adobe Journey Optimizer (AJO) or major enterprise email marketing platforms
- Email software applications such as Mailchimp, Constant Contact, or Klaviyo
- End-to-end campaign management, list segmentation, and campaign metrics analysis
Visa sponsorship not available for this position
Salary RangeCompensation: $72,350.00/Year - $103,400.00/Year
About Our DepartmentOur Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.
BenefitsWe offer meaningful health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, employee stock purchase plan, career opportunities, and a flexible time away plan. Review a benefits summary here: EchoStar Benefits
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies. Compensation is based on the role's location and is subject to change.
This job posting will be active for a minimum of 3 days and will continue to extend by 3 days until the position is filled.
Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)
