eCommerce Retail Media ManagerAbout the Role...The E-Commerce Retail Media Manager will lead retail media strategy, execution, and performance across key retail media networks, driving sales growth, maximizing advertising ROI, and increasing brand visibility throughout the shopper journey.
This role requires hands-on experience with platforms such as Walmart Connect, Roundel, Amazon Ads, and other retail media networks, as well as managing agency partnerships. The ideal candidate brings strong analytical skills, digital marketing expertise, and a deep understanding of eCommerce, shopper marketing, and the CPG industry.
As the company's retail media expert, this individual will partner closely with Sales, Marketing, Category Management, Finance, and agency partners to deliver measurable business results.
This remote position is based in the Chicago, Illinois area and reports to the Director of E-Commerce.
Meet the Team...The Brand Team is a dynamic group of innovative thinkers who work hard to bring Beech-Nut & Goodies brands to life. The team is responsible for connecting the brand purpose to business strategy through marketing plan development and activation, content creation and communications, consumer research and analytics, and new product innovations. The team works diligently to understand what parents want and need so we can deliver high quality, safe, and nutritious foods for babies and toddlers to grow and thrive!
About the Work Environment...This position is fully remote, but reports to our Headquarters in Amsterdam, New York. Our new state-of-the-art facility was built in 2010 and is the world's first LEEDae certified baby food manufacturing facility. When collaborating at the office, this position performs job functions in a well-lit, environmentally controlled office environment.
What You'll Do...- Develop and execute annual retail media strategies and investment plans, including budget allocation by customer, brand, and product segment.
- Manage retail media campaigns across key platforms including Walmart Connect, Amazon Ads, Roundel, Kroger Precision Marketing, Instacart Ads, and other emerging retail media networks.
- Analyze campaign performance against big-picture, sales results, and digital penetration metrics to optimize investments and drive profitable growth.
- Own digital shelf visibility by improving search performance, product discoverability, content effectiveness, and conversion across retailer platforms.
- Lead a test-and-learn agenda, evaluating new ad formats, targeting strategies, retail media capabilities, and emerging channels - pureplay and omni retailers.
- Partner with Marketing to ensure campaigns feature the right products, messaging, and creative assets aligned with brand and business objectives.
- Collaborate with Sales on Joint Business Planning and customer growth initiatives, ensuring retail media investments support customer strategies and revenue goals.
- Manage relationships with retail media partners and advertising agencies, providing strategic direction, reviewing performance, and identifying optimization opportunities.
- Monitor category trends, competitive activity, and retailer innovations to identify opportunities for growth and continuous improvement.
- Own creative strategy, briefs and delivery to advertising agency; connect weekly with advertising agency on strategy, performance and results.
- Oversee retail media budgets, forecasting, billing & invoice reconciliation, and investment tracking to ensure efficient use of funds.
- Develop performance dashboards & KPIs to deliver regular business updates, insights, and strategic recommendations to leadership.
- Serve as the internal subject matter expert on retail media, eCommerce advertising, and digital commerce best practices.
Who You Are...- Deciding and Initiating Action: You are able to make timely decisions while weighing risks. You act without being prompted and take responsibility for projects, people and mistakes.
- Analyzing: You are able to analyze all types of information using a wide range of sources. You draw well-reasoned conclusions and pinpoint key information from large data sets. You are able to identify themes and produce effective solutions.
- Learning and Researching: You rapidly learn new tasks and quickly commit information to memory. You ask key questions and use all relevant information to make decisions. You use mistakes as a learning opportunity and encourages others to learn from one another.
- Planning and Organizing: You are able to set clearly defined objectives, establish priorities, plan activities and project and manage time effectively. You monitor progress against deadlines and milestones.
What You'll Need...- Bachelors Degree in Marketing, Business or other related fields.
- 5+ years of experience in Retail Media, eCommerce Marketing, Digital Marketing, Shopper Marketing, or Media Planning.
- Minimum of 3 years' experience working with Walmart Connect, Roundel & Amazon Ads
- "Hands on Keys" experience in WMC Ad Center, Amazon Ads or similar highly preferred
- Experience within Consumer Packaged Goods (CPG), Food & Beverage, Retail, or eCommerce environments preferred.
- Understanding of digital shelf optimization and omnichannel commerce
- Strong strategic thinking combined with hands-on execution - able to translate vision into results
- Consumer-first mindset with deep understanding of modern family, parenting and snacking behaviors
- Analytical and financial acumen
- Strong communication and presentation skills
What's in it for you? Compensation, Benefits & More... At Beech-Nut, we are devoted to creating an inclusive culture where our team members are professionally challenged and cared for personally.
We are committed to fair and equitable compensation practices and take into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skills, relevant work experience, certifications and qualifications, education, and other business needs. Compensation for a role will be in line with the location in which the position is filled.
Our associates also have access to opportunities for professional development and training, access to our on-site amenities as well as many other benefits and perks! We are proud to offer our associates the following:
Pay:The annual base salary range for this remote role is $90,000 - $125,000. This is a salaried-exempt position.
Benefits: This position gives you access to a comprehensive benefit package that includes medical, dental, vision and prescription coverage for you and your dependents; life & long-term disability, flexible spending and health savings account, paid vacation and holidays, New York State paid sick time, and 401(k) retirement benefits with 4% company match.
Professional Development:More Perks! - Opportunities to volunteer and support the local community
- Generous maternity/paternity benefits & take your child's 1st birthday off
- Take your birthday off each year!
- Baby food coupon program until your child's 2nd birthday
- Service Awards
Amenities at HQ: - On-site fitness center
- On-site Café
- On-site Company Store
- A private on-site Mother's Room to support nursing mothers and pumping needs at work
