Description & RequirementsAbout the RoleAs the Ecommerce and Paid Media Analyst on the North America Ecommerce team, you will be responsible for the support of JBL.com. With your strong analytical background you will analyze, support and optimize our increasingly robust advertising program as digital/online sales becomes a bigger portion of the Harman Lifestyle business.
What You Will Do- Execute paid media strategy for always-on customer acquisition campaigns across the marketing funnel with focus of driving top line revenue at scale.
- Support paid media management with focus on weekly and adhoc KPI reporting, continuous optimization against goals, and provide actionable feedback/recommendations to the sales team.
- Manage multiple key accounts and platforms, creating win-win scenarios for HARMAN and its customers and stakeholders.
- Support media buying and analysis on all major ad platforms including Google Ads, Facebook Ads, and TikTok Shop.
- Provide reporting and recommendations for future budgets and assess new opportunities.
- Analyze multi-channel attribution models and present findings to larger organization.
- Collaborate closely with creative campaign specialist to traffic ads and make recommendations on cross-channel campaigns.
- Create measurable tactics and strategies with superior ability to communicate the outcomes with a continuous focus on optimization and spend efficiency.
What You Need- Bachelor's degree in business management, related or equivalent combination between education and experience
- Marketing experience for e-tail and eCommerce experience is required. Experience at a major big-box retailer (agency or client-side) is preferred.
- A strong understanding of eCommerce retailers
- Minium 4+ years of Industry Experience
- 3 years of experience in Paid advertising and managing clients/accounts
- Experience with Google Ads/Meta Ads/Paid search
- Experience managing multi-million-dollar budgets for direct response campaigns with focus on driving top line revenue and sales
- Strong financial acumen, with understanding of the balance sheet and ability to communicate with finance and accounting teams
- Demonstrated ability to think in CPM/CPA/CPC/CTR with strong media math skills
What is Nice to Have- Facebook Ads, Amazon Ads, programmatic
- Large brand and/or major retail client experience is preferred. In-house eCommerce or Agency experience preferred.
- Entrepreneur mentality, excellent storyteller, strong negotiator, and collaborator
- Strong technical competency, specifically with pixel and tracking troubleshooting, demonstrated ability to understand and learn systems
- Deep experience with multi-channel attribution models and ability to make recommendations to improve
- Demonstrated ability to scale both legacy businesses and new opportunities
What Makes You Eligible- Be willing to travel up to 10%, domestic and international travel
- Be willing to work in an office in Northridge, CA
What We Offer - Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- "Be Brilliant" employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development
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Pay Transparency
$ 84,750 - $ 124,300
Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.
Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.
BenefitsHARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.
