Job DescriptionThis position owns advertising, merchandising, digital shelf excellence, and strategic partner relationships for key ecommerce marketplaces in the US & CA, generating profitable sales growth, market share expansion, customer acquisition, and brand visibility. This is a high-impact, strategic role focused on driving sales & traffic growth and hitting performance targets.
Key Responsibilities- Advertising
- Management: Drive the strategy and lead execution of advertising on Amazon (and potentially other marketplaces) to drive incremental growth and efficiency. Develop full-funnel retail media strategies leveraging search, DSP, video, and emerging marketplace advertising solutions.
- Budget Management: Plan and optimize monthly budgets, ensuring spend aligns with seasonal peaks and product launches as well as category allocation strategy. Monitor performance metrics including total sales & traffic, ROAS, TACOS, new-to-brand metrics, impressions, clicks, CTR, conversion rate, traffic share, and market share to inform investment decisions.
- Analytics & Tools: Monitor KPIs to refine bidding strategies and keyword targeting. Use tools like Xnurta and Stackline to optimize.
- Continuous Optimization: Identify testing opportunities and out-of-the-box solutions to improve efficiency and effectiveness.
- Merchandising & Content
- Listing and Brand Excellence: Oversee the setup and optimization of product listings, focusing on SEO-friendly titles, bullet points, and consistent, high-quality imagery. Use A+ content and brand stores to tell a cohesive brand story.
- Promotional Calendar Alignment: Drive marketplace readiness and execution for key commercial events including Prime Day, Black Friday, Cyber Monday, Holiday, and other seasonal campaigns.
- Relationship Management
- Platform Relations: Serve as the primary point of contact for e-tailer ad representatives. Liaise with retail account contacts as needed.
- Team Collaboration: Work closely with sales & cross-functional teams to align demand generation activity with promotions, product availability, etc.
- Scheduled & Ad Hoc Presentations: Lead quarterly business reviews and performance discussions with internal and external partners; develop business cases for incremental investments and resource allocation to support accelerated growth.
Qualifications- 5+ years of experience managing Amazon Marketplace, Amazon Advertising, retail media, or ecommerce growth businesses
- Deep expertise in Amazon Advertising, Amazon Vendor/Seller Central, retail media, and marketplace performance management
- Experience with Amazon Marketing Cloud, Stackline, Xnurta, Helium 10, or comparable ecommerce analytics platforms
- Strategic thinking skills with hands-on execution capability and a bias for action; proven ability to develop and execute growth strategies that drive market share gains
- Strong analytical capabilities with experience transforming complex data into actionable business recommendations; advanced knowledge of ecommerce KPIs
- Financial acumen and budget management experience
- Excellent communication and executive presentation skills; experience managing partner relationships and influencing internal stakeholders
Additional InformationWe've Got You Covered
At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You'll also receive exclusive employee discounts-and best of all, you'll be surrounded by some of the most talented, creative, and curious minds out there.
A Quick Note Before You Apply...
Cricut is in an exciting chapter of transformation. We're evolving fast-refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person-but it's not for everyone.
We're looking for A-players-people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.
Here's what makes someone a great fit for this role (and for this moment at Cricut): - You move with urgency. You don't wait for perfect clarity to act-you start, learn, and adjust.
- You set high standards. You take ownership, deliver quality, and hold yourself accountable.
- You stay focused when things move fast. You prioritize what matters most and tune out the noise.
- You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
- You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact-because technology and creativity go hand-in-hand here.
One More Thing (It's a Big One) This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you're energized by working alongside smart, kind, creative people-and love those hallway conversations that spark the next great idea-you'll feel right at home.
If you're looking for a fully remote role, this may not be the right fit. But if you're excited by challenge, purpose, and building something better-let's make something amazing together.
Relocation Statement: - This position is eligible for relocation assistance.
What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways - include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you're all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.
Videos To Watchhttps://youtu.be/aRIlNs5jzTw
