Central Garden & Pet

Ecommerce Content Manager, Equine

Central Garden & Pet • $80K — $95K *
Phoenix, AZ 85032In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years in ecommerce content management, particularly in Vendor Central/Seller Central
  • Proven ability to pull and analyze Amazon performance metrics
  • Hands-on experience with A/B testing and data-driven decision making
  • Familiarity with PIM/DAM systems, with Salsify as preferred
  • Strong Excel proficiency for data manipulation and analysis
  • Excellent writing skills with a strong editorial eye

Responsibilities

  • Manage product detail page (PDP) content across major ecommerce platforms
  • Ensure product listings are accurate and consistent
  • Oversee content calendar and intake process in collaboration with marketing teams
  • Maintain a centralized workflow for product information management
  • Manage storefront content and product pages
  • Analyze performance reports to optimize content based on metrics
  • Coordinate cross-functional projects for content readiness and optimization

Benefits

  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life and Disability Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with 3% company match and annual discretionary contribution
  • Paid vacation, holidays and sick time
  • Access to thousands of free online courses
  • Discounts on various services and products
  • Education Assistance for college and professional development
  • Referral Program with cash bonuses
  • Access to on-demand pay
  • Paid parental leave
Full Job Description
Description

KEY RESPONSIBILITIES

Marketplace Content Management
  • Manage end-to-end PDP content across Amazon (Vendor Central/Seller Central), Chewy, Walmart, Tractor Supply - including titles, bullets, descriptions, A+ / Premium A+ content, brand stores, and image/video assets
  • Ensures accurate and consistent product listings, content, and digital assets
  • Own the content calendar and intake process, partnering with BU marketing and our agency on briefs, SLAs, and asset handoffs
  • Maintain a centralized PIM/Salsify workflow as the single source of truth for product attributes, copy, and creative across channels
  • Manage storefront content, collections, and product pages
  • Ensure alignment with brand guidelines while adapting to retailer-specific best practices

Performance Analysis & Optimization
  • Pull, analyze, and act on Vendor Central/Seller Central reports - Brand Analytics, Search Query Performance, traffic and conversion metrics, Buy Box %, ASIN-level glance views and unit session percentage
  • Identify underperforming ASINs and build hypotheses to test (content, imagery, keyword targeting, pricing visibility)
  • Own the Amazon A/B testing roadmap (Manage Your Experiments) - prioritize tests, document results, and roll learnings across the portfolio
  • Track competitor content moves and surface implications

Cross-Functional Collaboration
  • Partner with Brand Marketing on new product launches - content readiness, Vine review velocity, keyword strategy, launch QA
  • Work with the Ecommerce team on AI/agentic commerce visibility (ChatGPT, Perplexity, Rufus) and content optimization for AI extractability
  • Coordinate with our agency on creative production and content refresh cycles

QUALIFICATIONS
  • 5+ years in ecommerce content management, with at least 3 years working directly in Vendor Central and/or Seller Central
  • Demonstrated experience pulling and interpreting Amazon reports - Brand Analytics, Search Query Performance, Search Terms, Business Reports, traffic and conversion data
  • Hands-on experience running A/B tests and translating results into portfolio-wide changes
  • Working knowledge of a PIM or DAM system - Salsify strongly preferred
  • Strong Excel skills (pivot tables, lookups, comfort with large datasets)
  • Excellent written communication and editorial eye - this is a content role, and the writing has to be tight

Preferred Qualifications
  • Experience with Chewy, Walmart Connect, or Tractor Supply portals
  • Familiarity with Stackline, Profitero, Helium 10, or similar analytics platforms
  • Background in pet or CPG
  • Shopify experience (product, collection, and content management; Liquid familiarity a plus)
  • Experience with AI search/agentic commerce optimization

BENEFITS PACKAGE & EMPLOYEE PROGRAMS
  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life and Disability Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with 3% company match and annual employer discretionary contribution
  • Paid vacation, holidays and sick time
  • Employee Assistance Program
  • Access to thousands of free online courses
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications)
  • Referral Program with cash bonus
  • Access to on-demand pay
  • Paid parental leave

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About Central Garden & Pet

Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets. Headquartered in Walnut Creek, California, Central Garden & Pet Company produces and distributes a wide range of products under many brands including Pennington, Nylabone, Kaytee, Amdro, and Aqueon. The company was founded in 1980 and has grown to become one of the largest lawn and garden and pet supplies companies in the United States.
Learn more about Central Garden & Pet
Size
6,500 employees
Market Cap
$2 billion
Industry
Food & Beverages
Net Income
$130.7 million
Founded
2018
Revenue
$2.8 billion
NASDAQ
CENT
* Ladders Estimates

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