Pulte Group

Division Director Marketing

Pulte Group • $110K — $130K *
Orlando, FL 32828In-Person
Real Estate & Construction
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing or Communications or equivalent required.
  • 8-10 years of related marketing communications/planning experience necessary.
  • Home building and/or real estate industry experience is essential.
  • Knowledge of advertising law applicable to the homebuilding sector required.
  • Proven ability to manage budgets effectively and align marketing mix with strategic messaging.

Responsibilities

  • Lead marketing planning and execution for the Division.
  • Manage and mentor Marketing Team direct reports.
  • Collaborate with leadership to identify business challenges and opportunities.
  • Strategically analyze marketing performance and adjust plans accordingly.
  • Develop marketing communications plans and oversee community priorities.

Benefits

  • Opportunity for professional growth and development.
  • Access to internal and external training programs.
  • Dynamic team environment with collaborative support.
  • Potential for leadership role in a significant budget and project scope.
Full Job Description
PRIMARY RESPONSIBILITIES
  • Leads all marketing planning, efforts and execution for the Division.
  • Oversee and manage Marketing Team direct report(s).
  • Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.
  • Ability to think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.
  • Leverage a deep understanding of the role of paid, owned and earned media channels to effectively message across a mix of media types.
  • Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
  • Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
  • With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
  • Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
  • Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
  • Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
  • Lead the process for new community execution to ensure that the Division hits critical milestones, including target opening dates.
  • Act as primary point-of-contact for Pulte Interior Design.
  • Collaborate with corporate communications team on local PR needs.
  • Identify key competitors and stay abreast of local marketing activity.
  • Ability to successfully operate and adapt in an environment with changes to timelines and priorities
  • Capable of confidently presenting and interacting the Divisions/Area leadership with strong ability to talk off script as it relates to marketing's role in addressing business issues.


MANAGEMENT RESPONSIBILITIES
  • Ability to develop and guide direction of marketing team members
  • Ensures appropriate staffing to meet department needs
  • Utilizes recruiting and selection tools/processes to build organizational talent
  • Delegates work according to employee's abilities and skills
  • Evaluates employee's performance and plans for compensation actions in accordance with that performance
  • Provides developmental opportunities through identification of internal and external training opportunities
  • Creates opportunities for employee growth
  • Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)


SCOPE
  • Decision Impact: Division
  • Department Responsibility: Single
  • Budgetary Responsibility: Yes
  • Direct Reports: Yes
  • Indirect Reports: No


REQUIRED EDUCATION
  • Minimum Bachelor's Degree in Marketing or Communications or equivalent


REQUIRED EXPERIENCE
  • Minimum 8 - 10 years related Marketing communications/planning experience.
  • Home building and/or real estate industry experience required.
  • Understanding of advertising law and its application to the homebuilding industry.
  • Ability to shift between strategic initiatives and tactical responsibilities.
  • Understanding of and demonstrated skill at aligning marketing mix with key messages.
  • Experience establishing and managing to a budget.
  • Effective problem solving, data collection and analysis skills.
  • Strong oral and written communication skills.
  • Team oriented with ability to establish credibility.

About Pulte Group

PulteGroup, Inc. is an American residential home construction company based in Atlanta, Georgia, United States. The company is the 3rd largest home construction company in the United States based on the number of homes closed. In total, the company has built over 775,000 homes. The company operates in 44 markets in 23 states. In 2021, it ranked 284th on the Fortune 500. The company was founded by Bill Pulte in Michigan, and moved its headquarters to Atlanta, Georgia in 2014. Since 2016, Ryan Marshall has been the President and CEO of the company.
Learn more about Pulte Group
Size
6,182 employees
Market Cap
$10.5 billion
Industry
Real Estate & Construction
Net Income
$1.4 billion
5 Year Trend
+12.7%
Revenue
$11 billion
NASDAQ
PHM
* Ladders Estimates

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