Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund (PPAF) seek a visionary and strategic Director of Video Production. This job reports to the National Director of Creative + Video on the Brand Team. The Brand Team works to set unified brand strategy; determine, prioritize, and engage key audiences; lead and shape brand campaigns, visuals, tone, and storytelling; and ensure adherence to brand standards.
Purpose:- Provide overarching video strategy and creative visioning for PPFA and PPAF by absorbing key insights from strategy briefs, leadership conversations, and research
- Ideate and produce on-brand, bold, engaging videos that further our organizational and campaign goals and promote our brand and issues
- Execute against distribution strategies and plans for videos in collaboration with content teams across PPFA, internal digital and social teams, and external partners (e.g. paid media partners)
- Lead, inspire, and provide thought partnership to a team of video producers - supporting their work to produce projects from start to finish, including but not limited to developing proposals, planning, scheduling, shooting, directing, and editing projects with a small team.
- Encourage the professional development of our growing internal video team of producers
- Serve as a go-to thought partner for video for leaders across PPFA and PPAF
- Maintain a comprehensive view of all team video work to ensure delivery of current needs and pave the way for continual development of new forms of video content
Engagement:- Oversee larger scaled projects, working directly with production companies and internal producers to ensure every project is on-brand, high-quality, and delivered on time.
- Direct a variety of work, including both short- and long-form video content used for social platforms, digital ads, commercial broadcast, websites, special events, and core campaigns
- Champion the brand while navigating the ever-changing needs of a complex federation
- Anticipate the needs of the organization, and prepare the team for success in the long-term work
- Work closely with leadership and stakeholders, clearly articulating video strategy and evangelizing Video team work, to support affiliate and national initiatives and campaigns
- Work closely with the Editorial, Creative, and Marketing teams to develop concepts, narratives, scripts, treatments, and animated/motion/live action storytelling to meet team, campaign, and organizational goals
- Provide thought partnership through the lens of video to and collaborate with the National Director of Creative + Video and respective team members through regular meetings/planning sessions, and the development and execution of shared goals
- Manage conflicting priorities and limited bandwidth for multiple projects and deadlines
- Collaborate across divisions, functions, and geographies
Delivery:- Find cost-saving opportunities in vendor budgets and proposals
- Develop resourcing plans for video across complex workstreams and project teams
- Ensure our video outputs are strategically sound, responsibly produced, and within brand guidelines
- Manage team capacity and output for rapid response moments
- Lead on branded electoral video content during election cycles
- Pitch video concepts to internal clients, and facilitate feedback sessions, sometimes shaping ideas and sometimes initiating them
- Build and maintain a repository of production partners, film/video directors, animation studios, stock footage houses
- Respond in a thoughtful way to strategic shifts and stakeholder feedback, while maintaining a clear point of view
- Stay abreast of the latest trends, themes, and people in the video industry, bringing those inspirations to the team and work
- Performs other duties as assigned.
Knowledge, Skills and Abilities (KSAs):- 12+ years of experience in a video leadership role, 7+ years managing a production team
- Experience managing and inspiring video/production teams to do their best work and grow in their jobs
- Extensive experience creating beautiful treatments and telling stories that live within brand guidelines and align with the creative vision for the overarching work
- Passion for storytelling, narrative arcs, branding, and creative
- Detailed and organized thinker who can help team members show up this way as well
- Can lead on ethical production standards: trauma-informed interviewing protocols for filming vulnerable beneficiary populations safely
- Strong portfolio of video work, across media, with a digital engagement focus
- Bachelor's degree in cinematography, film, advertising, or relevant field
- Agency and/or non-profit federated model experience a strong plus
$130,000 - $135,000 a year
Travel:up to 25%, domestic
Planned Parenthood's cultural ethos, "In This Together,"reflects our commitment to building a workplace culture that fosters belonging, promotes learning throughout the employee lifecycle, and recognizes individual contributions to our mission.
