Job Title: Director, US Marketing, OncologyDepartment: Commercial - Marketing
Reports To: VP, Brand Executive
Location: Woburn, MA
Job Type: Full-Time
Position Summary: We are seeking a Director, US Marketing for Oncology businessto lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving U.S. brand strategy,in-line marketing execution, and launch planning for both current and future assets within the oncology portfolio. The ideal candidate brings a minimum of 10 years of experience in the pharmaceutical or biotech industry, including at least 5 years of U.S.-based in-line and launch marketing experience, with oncology experience strongly preferred.
Key Responsibilities: Brand Strategy & Execution - Develop and execute integrated marketing strategy and tactics for in-line and pipeline brands, aligning with oncology business unit and overall commercial objectives
- Manage day-to-day brand operations, ensuring timely execution of campaigns, promotional tactics and materials
- Lead the brand planning process for inline and pipeline brands
- Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots
- Manage marketing budget in support of financial objectives
- Plan and execute promotional activities at relevant external congresses and meetings
Portfolio Management - Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity)
- Prioritize and allocate resources across brands to maximize impact and ROI
- Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
Launch Planning & Readiness - In collaboration with project management office, lead cross-functional launch readiness efforts for new indications or products within the oncology portfolio
- Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content
- Develop and manage U.S. launch timelines, training materials, and field execution strategies.
Stakeholder & Team Collaboration - Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging
- Work closely with medical affairs, commercial operations, forecasting, trade, finance, supply and other relevant functions to ensure appropriate resources and organizational alignment on short and long terms business objectives
- Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns
- Engage with KOLs and gather market insights to inform brand planning and positioning.
Qualifications - Bachelor's degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred
- 10+ years of experience in the pharmaceutical or biotech industry
- 5+ years of in-line marketing and launch experience in U.S. pharma/biotech markets is required
- Oncology experience strongly preferred
- Proven ability to manage multiple brands or indications simultaneously
- Strong cross-functional leadership and communication skills
- Demonstrated strategic thinking, analytical, communication skills, strong sense of accountability
- Ability to drive results in a fast-paced, evolving organization with a hands-on and collaborative approach
- Self-starter who demonstrates energy and enthusiasm, brining a positive solution-oriented approach to challenges
- Passion for improving patient and business outcomes
Work Environment & Travel: - Hybrid or office-based (3 days in office)
- Travel: ~20-30% (including conferences, sales meetings, field rides, etc.)
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