The Director, Surgical Product/Brand Marketing - Upstream (Professional Path), is primarily responsible for leading complex projects to enhance outcomes and achieve strategic goals in surgical product/brand marketing.
In this role, a typical day will include:- Manage complex projects to optimize outcomes and make significant decisions within assigned projects.
- Develop and implement core brand strategies across the surgical product portfolio.
- Lead portfolio management activities, including product positioning and target product profile development.
- Support and guide strategic pricing and product lifecycle management initiatives.
- Provide medical evidence support in preparation for product launches.
- Lead multiple strategic projects impacting product launches, portfolio strategy, and market positioning.
- Develop and manage product claims and claims matrices.
- Influence high-level strategic decisions related to brand strategy, product positioning, and portfolio direction.
- Support the development of creative campaigns in collaboration with local markets.
- Partner with local markets on creative campaign deployment, while media buying and final deployment decisions remain within the local markets.
- Apply strategic planning capabilities and advanced industry expertise to guide brand and product decisions.
- Collaborate effectively with cross-functional teams and key stakeholders.
- Demonstrate excellent communication, problem-solving, project management, and leadership skills.
WHAT YOU'LL BRING TO ALCON:- Bachelor's Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+3 yrs)
- The ability to fluently read, write, understand, and communicate in English
- 10 Years of Relevant Experience
HOW YOU CAN THRIVE AT ALCON:- See your career like never before with focused growth and development opportunities
- Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
- Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!
Alcon Careers:See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent WorkerIf you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
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