Director, Strategy, One Horizon

Job Description

The Director is an operationally focused, strategic role, responsible for driving long-term customer success across a range of marketing channels including email and mobile messaging and mobile apps.  The overarching goal is to create value for new and existing Horizon clients, through the oversight and delivery of meaningful experiences in their owned marketing channels. Services include CRM and App Marketing.

What You’ll Do

The Director, Strategy, 305 helps to represent the consumer, brand, and business. You’ll have the opportunity to contribute across a diverse array of the strategic range including delivering research, insights, strategic grounding, and creative development. This role works closely with the strategic lead of the agency and will be a significant support partner to develop the vision of the department’s practice.

Core Responsibilities: 

Strategic Acumen

You see the big picture and help develop strategic initiatives towards inspired solutions. You have a passion for digging into a client’s business and understanding category and cultural trends, as well as providing insight into the competitive landscape. Working with your agency and client partners, you will be involved in positioning, platform, and messaging strategies that elevate and bring the creative idea into the world.

Creative Storytelling & Inspiration

You understand how to synthesize and distill data, research, and cultural trends into inspiring and unexpected creative briefs. Using the range of agency tools, collaborative ideation, and side-by-side partnership with creative teams, you’ll help to deliver insights that raise the bar for the creative work and unlock unexpected creative solutions.

Research and Insights

Support the development of research deliverables under the direction of a Planning Director. Conduct online research as directed, attend research interviews as appropriate. Contribute learning and insights based on research learnings. Understanding of how to use both qualitative and quantitative research as the basis for a range of client deliverables. Analyzes qualitative and quantitative data such as audience segmentation, competitive research, and market data and translate that information into insights and strategies that will impact client brands.  Builds out aspects of the strategy work.

Tools:

Core proficiency with software, tools, and templates as applicable to Brand Strategy. Often establishes templates that teams can reuse for efficiency. Collaboration/workshop tools e.g. Miro, Mural, Jamboard. Research tools and platforms including but not limited to MRI/Simmons, Netbase, Helixa, Statista, You.gov, Kantar, etc.

Leadership:

Planning is a leadership position. You must bring a passion for what communication and creativity can achieve in the world. You’ll be empowered to contribute to intellectual products for the agency, and to develop your plus-up superpower that brings a little something unexpected to the planning department.

Deliverables:

Can lead the development of smaller-scale Brand Strategy deliverables with oversight and guidance, including deliverables such as: Segments, Personas, Journey Maps, Core brand strategy outputs: Value Proposition, Positioning, Benefit Ladders, Brand Core outputs, Strategy Foundation development, Journey Maps, Creative Briefs, Brand Foundations, Brand Identity Models, Cultural Narratives, reports/POVs from qualitative research, communication mapping, measurement plans.

Qualifications & Experience

Bachelor’s required, preferably in a social / human-oriented field (e.g., Sociology, Psychology, Anthropology, etc.) or communication / marketing (e.g., Integrated Marketing, Brand Planning, etc.). Master’s degree or higher is desirable. Work experience of 6 to 8 years in marketing either in creative agency or market research, working in a strategic insights function Experience outside of marketing and advertising that provides value, expertise, and fresh perspective to Agency is desirable: digital shop, ethnic agency, ethnography, research house, retail or promotions agency, university lab, etc. Excellent communication and writing skills. Digital “fluency” is expected, given the speed of changes in communication. Familiarity with the latest trends and development in social media and interactive. Experience with multicultural is a positive. Able to thrive in an entrepreneurial culture where creativity and data are both highly valued.

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Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.