As we continue to scale our global platform, the Director, Business Strategy & Analytics will play a critical role in driving data-informed digital marketing performance and customer acquisition strategy across Paid Search, Paid Social, Display, and Affiliate channels.
ROLE OVERVIEW

We are seeking a data-driven leader with deep experience in eCommerce marketing analytics and a scrappy, get-it-done attitude to join the Strategy & Analytics team. This role partners closely with the Digital Marketing team to optimize digital marketing investments, improve campaign efficiency, and shape customer acquisition strategy - with significant exposure to senior leadership and a mandate to distill complex marketing data into clear, actionable insights. The Director, Business Strategy & Analytics delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Serve as a strategic analytics partner to Digital Marketing channel managers and business stakeholders, translating analytical findings into commercially relevant recommendations that influence channel strategy and budget allocation.
• Collaborate with data science, engineering, and business intelligence teams to ensure analytics infrastructure, models, and tools are built to scale and meet evolving business needs.
• Effectively communicate complex analysis to non-technical stakeholders and senior leadership, building confidence and alignment around data-driven decision-making.

People Leadership:

• Set a high analytical bar for the Strategy & Analytics team, fostering a culture of intellectual curiosity, rigor, and continuous improvement.
• Mentor and develop team members by modeling deep-dive analytical thinking and equipping them with frameworks to uncover insights that drive meaningful business impact.

Fan & Customer Impact (Obsessed with Fans)

• Translate complex digital marketing data across Paid Search, Paid Social, Display, and Affiliate channels into clear, actionable insights that directly improve the fan acquisition experience and customer journey.
• Develop and maintain data visualizations and dashboards that enable the organization to continuously monitor performance and identify opportunities to improve both profitability and user experience.
• Partner with digital marketing channel managers to identify growth opportunities and cost savings that enhance how fans discover and engage with Fanatics Commerce's eCommerce platform.
• Apply cross-channel impact analysis - including cannibalization, partial channel attribution, and marketing mix modeling - to ensure fans are reached through the most effective and efficient channels.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Dig two to three layers below the surface of marketing data to uncover non-obvious insights that drive smarter investment decisions and unlock new growth levers.
• Partner with data science to build, optimize, and productionalize bidding models that improve the efficiency and performance of digital marketing spend.
• Hypothesize opportunities within complex data sets, design and execute test plans, analyze results, and synthesize findings into concrete recommendations for senior leadership.
• Drive the adoption of advanced statistical methods and analytic tools to continuously evolve the team's analytical capabilities and rigor.

Ownership & Execution (Determined & Relentless Mindset)

• Take full ownership of the end-to-end analytics lifecycle - from data exploration and hypothesis generation through test design, analysis, and actionable recommendation - and drive each initiative to a conclusion.
• Gain and maintain a deep understanding of the factors driving digital marketing sales, cost, ROI, and marginal returns across all channels.
• Lead the development of scalable data visualization and reporting infrastructure that empowers the broader organization to make faster, more informed decisions.
• Assist with channel-level sales and spend forecast and budget, bridging back actual performance to forecast and identifying opportunities while operating with a proactive, get-it-done mindset across complex, ambiguous environments.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 8+ years of experience in eCommerce, with a focus on digital marketing analytics and a demonstrated track record of career growth and measurable business influence.
• Deep expertise across digital marketing channels and attribution fundamentals, including last-click, LTV, pixel-based measurement, and DTC eCommerce funnel progression.
• Proficiency in SQL is required; hands-on experience working with large, complex data sets to generate insights and support decision-making at scale.
• Strong analytical, technical, and problem-solving skills with exceptional attention to detail and the ability to independently drive projects to completion.
• Understanding of statistical concepts and methods; advanced statistics and working knowledge of at least one analytic or statistical software package (e.g., R) strongly preferred.
• Proven ability to communicate complex analytical findings clearly and persuasively to non-technical stakeholders and senior leadership.
• Experience leading cross-functional initiatives and partnering with teams across marketing, data science, and engineering to deliver complex, high-impact projects.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in San Mateo CA, subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days per week.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$188,750-$235,000 USD

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.