SSOE Group

Director, Strategic Marketing & Client Pursuits

SSOE Group$110K — $130K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in B2B marketing, proposal management, or pursuit strategy, preferably within AEC, engineering, construction, or professional services.
  • 5+ years leading teams, including experience with distributed or multi-site teams.
  • In-depth knowledge of the pursuit process including RFQ/RFP mechanics and interview preparation under tight deadlines.
  • Exceptional writing and editing skills to create compelling narratives from technical content.
  • Ability to challenge senior leadership respectfully when strategy and messaging diverge from goals.
  • Skilled in both strategic planning and execution, capable of managing both in a single day.
  • Bachelor's degree in marketing, communications, journalism, business, or a related field.

Responsibilities

  • Direct the entire proposal process from qualification to submission and post-decision reviews.
  • Develop the business plan in collaboration with C-suite and Business Unit leadership.
  • Coach teams on messaging, value propositions, and interview strategies.
  • Maintain high standards for proposals through established templates and reusable content.
  • Support the creation and delivery of executive-level presentations and reports.
  • Hire external consultants when needed for strategy enhancement.
  • Collaborate with Business Units to design strategic marketing plans aligned with growth targets.
  • Translate technical capabilities into engaging client messaging and promotional materials.
  • Oversee promotional activities to enhance brand visibility across channels.
  • Lead a team of marketing professionals, promoting a collaborative culture and career development opportunities.
  • Intelligently allocate team resources across multiple projects and competing deadlines.
  • Monitor key metrics, manage the marketing budget, and optimize the tech stack for operational efficiency.

Benefits

  • Opportunities for professional development and career growth.
  • Collaborative and energetic team culture.
  • Engagement with diverse projects across multiple regions.
  • Access to advanced marketing technology and tools.
  • Work with senior leadership to shape industry-leading strategies.
Full Job Description
Overview

Every meaningful project starts with a moment of persuasion — a proposal that lands, a presentation that clicks, a client who decides these are the people we want in the room. This role enables the marketing team to help create these moments with the greater pursuit team.

 

You'll lead a dynamic team focused on pursuit excellence across the AEC industry, bridging strategic marketing, proposal development, and client positioning to ensure everything we put in front of a client aligns with business development priorities and sector-specific growth goals.

 

Responsibilities

Pursuit strategy & proposal leadership

  • Direct the full SSOE proposal process, from opportunity qualification and go/no-go through submission, interview prep, and post-decision debrief
  • Work with the C-suite, Business Unit leadership, and Business Developments part of the team to develop the SSOE business plan.
  • Coach pursuit teams on differentiated messaging, client-centered value propositions, and interview preparation
  • Establish and maintain standards, templates, and reusable content that raise quality while shortening turnaround
  • Support / involvement / development / delivery of board or executive level report outs or presentations
  • Willingness and ability to hire external consultants when necessary

 

Strategic marketing & SBU partnership

  • Collaborate with SSOE's various Business Units to develop and execute strategic marketing plans tied to sector growth targets
  • Translate technical capability into client-facing positioning and messaging that resonates with owners, developers, and program leaders
  • Oversee a wide range of promotional activities that build awareness and shape SSOE's brand across marketing communication channels
  • Direct the design and production of promotional materials — collateral, campaigns, digital content, conference and event presence

 

Team leadership

  • Lead, mentor, and grow a collaborative and energetic team who make SSOE’s pursuits happen—from the Strategic Pursuit Leaders shaping win strategy on the firm’s biggest opportunities to the Operations Marketing team producing the volume of proposals that keeps the business moving across the U.S. and Mexico
  • Build a culture where people develop real careers — clear expectations, honest feedback, meaningful stretch work
  • Allocate team capacity intelligently across competing deadlines, time zones, and languages, making resource trade-off calls when the pursuit portfolio exceeds bandwidth.
  • Recruit and retain marketing talent that reflects the ambition of the business

 

Measurement & operations

  • Monitor, control, and report the metrics that matter: win rate, hit rate by sector, cost of pursuit, opportunity pipeline, brand reach
  • Manage and develop the marketing budget
  • Optimize the marketing tech stack (CRM, proposal automation, DAM, analytics) to minimize the time teammates spend away from critical pursuit work

 

Qualifications
  • 10+ years in B2B marketing, proposal management, or pursuit strategy — with meaningful time in AEC, engineering, construction, or professional services
  • Have 5+ years leading teams, including distributed or multi-site teams
  • Know the rhythm of a major pursuit: RFQ/RFP mechanics, SF330s, shortlist interviews, and the pressure that comes with a hard deadline
  • Write and edit exceptionally well, and can turn dense technical input into a compelling, client-focused narrative
  • Comfortable respectfully pushing back on a senior leadership when the strategy and messaging isn't right
  • Can hold strategy and execution sessions in the same day
  • Bring a bachelor's degree in marketing, communications, journalism, business, or a related field

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