10+ years in strategic insights, analytics, or research leadership in retail or consumer-driven sectors
Strong strategic and commercial acumen linking insights to business outcomes
Expertise in quantitative and qualitative methodologies, including customer segmentation and predictive analytics
Proven leadership in building high-performing, cross-functional teams
Excellent communication skills for translating complex data into executive narratives
Bilingual in French and English for effective communication across Canada
Responsibilities
Define and execute the Strategic Insights roadmap integrating customer analytics and market intelligence
Lead advanced customer analytics to enhance acquisition, retention, and engagement strategies
Oversee consumer and market research to inform brand positioning and strategic planning
Partner with senior leadership to embed insights into organizational planning and performance measurement
Build and lead a multidisciplinary insights team promoting data-driven decision-making
Benefits
Hybrid work environment for work-life balance
Comprehensive benefits program for employee well-being
Flexible time off including paid leave and vacation
50% discount on regular-priced items from affiliated brands
Referral rewards for bringing in new talent
Growth opportunities including annual bonuses and tuition reimbursement
Full Job Description
The Director, Strategic Insights leads the Strategic Insights function by translating customer, market, and behavioural data into actionable insights that support business decisions. Reporting to the VP, Data Strategy, this role partners with brands and cross-functional teams to strengthen insight capabilities and embed a customer-focused, data-driven approach into planning, prioritization, and performance measurement across the organization.
Key Responsibilities
Define and execute the enterprise Strategic Insights roadmap, integrating customer analytics, consumer research, and market intelligence into a unified capability
Lead advanced customer analytics and translate behavioural data into actionable strategies to improve acquisition, retention, engagement, and lifetime value
Oversee consumer and market research programs to inform brand positioning, strategic planning, and executive decision-making
Partner with senior leadership to embed insights into planning, prioritization, and performance measurement across the organization
Build and lead a high-performing, multidisciplinary insights team while driving adoption of data-driven decision-making and innovation
Qualifications
10+ years of experience in strategic insights, analytics, or research leadership within retail or consumer-driven environments
Strong strategic and commercial acumen with the ability to link insights to business outcomes and influence executive decisions
Deep expertise in quantitative and qualitative methodologies, including customer segmentation, predictive analytics, and market research
Proven leadership experience building and developing high-performing, cross-functional teams in a matrix environment
Excellent communication and storytelling skills, with the ability to translate complex data into clear, compelling executive narratives
Bilingual French and English to communicate with teams and stakeholders across Canada
Additional Information
What Sets Us Apart:
Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
Well-Being First: Access a comprehensive benefits program designed to take care of you.
Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
*Certain conditions apply
Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.
