Job Title: Director, Social Media & Digital Content - Denver Nuggets
Department: Mile High Studios
Business Unit: Nuggets Digital
Location: Denver, CO
Reports To: Head of Content Strategy & Production
Employment Type: Full-Time
Supervisor Position: Yes
Application deadline: 11/03/2026
The Role:The Denver Nuggets are seeking an experienced, creative, and strategic Social Media & Digital Content Director to lead the team responsible for the franchise's voice and storytelling across social and digital platforms. This role requires a strong understanding of basketball, digital culture, and the fast-paced nature of professional sports, along with the ability to develop innovative content strategies that strengthen the Nuggets brand and deepen connections with fans.
The Director will oversee social media and digital content across platforms including Instagram, X, Facebook, TikTok, YouTube, and emerging channels. This includes shaping how the Nuggets tell stories centered around games, players and community initiatives to drive engagement, expand the team's reach, and build a meaningful connection with Nuggets fans. The ideal candidate combines creative instincts with a data-driven approach, using platform trends, audience insights, and performance metrics to inform content strategy and continually improve results.
As a leader, the Director will manage, mentor, and develop a team of social media professionals, establishing creative direction, priorities, and workflows that support timely, engaging, and high-quality content. This role requires close collaboration with Marketing, PR, Sponsorships, Ticket Sales, Youth Basketball, Community Relations, Retail, and other internal partners to deliver cohesive storytelling and support organizational priorities.
The Director will develop and execute social media and digital content strategies for season-long initiatives, key campaigns, and special events, identifying opportunities to grow the fanbase, strengthen fan engagement, support business objectives, and create value for corporate partners. Through a combination of creative leadership, strategic planning, and performance analysis, the Director will help position the Denver Nuggets as a leading voice in sports and digital culture.
Reporting to the Head of Content Strategy & Production for Mile High Studios, the Social Media & Digital Content Director will bring a forward-thinking perspective, strong leadership, and a deep understanding of the Nuggets brand and basketball community to help shape the franchise's digital presence and strengthen its connection with Denver and Nuggets fans.
Examples of work performed:- Media Strategy: Develop and lead comprehensive plans to grow brand awareness, increase fan engagement and reach, and support the community across all digital platforms.
- Content Strategy & Oversight: Direct the planning, development, and distribution of engaging, platform-specific content, including graphics, videos, highlights, behind-the-scenes storytelling, and fan-focused content
- Brand Voice & Messaging: Maintain an authentic and recognizable brand voice on all platforms, ensuring content aligns with the Denver Nuggets' identity, values, and brand standards.
- Fan Engagement & Community Growth: Lead strategies that strengthen relationships with fans, foster online community, and expand the Nuggets' connection with audiences through timely, interactive, and culturally relevant content.
- Trend Monitoring & Innovation: Monitor platform developments, digital trends, emerging technologies, and evolving audience behaviors to identify opportunities for innovation and continuously improve content performance.
- Cross-Functional Collaboration: Partner with Marketing, PR, Sponsorships, Ticket Sales, Community Relations, Retail, Youth Basketball, and other internal departments to develop integrated campaigns and support organizational priorities.
- Content Planning & Workflow Management: Oversee content calendars, publishing strategies, and team workflows to ensure consistent, timely, and coordinated content delivery aligned with team activities and organizational initiatives.
- Team Leadership & Development: Lead, mentor, and develop social media team members, establishing creative direction, priorities, and performance expectations while fostering collaboration, accountability, and professional growth.
- Partnership Integration: Identify and execute opportunities to integrate corporate partners into social media content in ways that deliver partner value while maintaining authenticity and audience engagement.
- League Compliance & Brand Standards: Ensure social media content adheres to NBA regulations, sponsorship agreements, intellectual property requirements, and organizational policies and brand guidelines.
This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority. Working Conditions & Physical Demands:- Typical Office Conditions
Qualifications- BS/BA degree in field or related field
- 6+ years of experience in content capture and social media publishing
- 4+ years of experience in managing a social media content team
- Experience in basketball, professional sports, and/or a major sports brand.
- Experience managing a team.
- Strong organizational and multi-tasking skills.
- Experience in branded content strategy.
- Experience with all major social media platforms, including emerging channels.
- Experience and knowledge of reporting and management software and technologies.
- Experience tracking and reporting across social media platforms.
- Experience capturing and/or producing digital content.
- Experience working with content creators, producers, and publishers.
Competencies/Knowledge, Skills & Abilities- Ability to maintain positive attitude and demonstrate professionalism
- Ability to maintain a high level of confidentiality
- Ability to complete work accurately and in a timely manner
- Ability to work independently & in a group setting and demonstrate good judgment skills
- Ability to communicate effectively orally and in writing
- Possesses excellent interpersonal skills
- Ability to multi-task, prioritize and adapt to changing environments
Compensation- Base salary range: $82,500-$93,000
- Eligible for annual discretionary bonus
Benefits Include- 12 Paid Company Holidays
- Health Insurance (Medical, Dental, Vision)
- Paid Time Off (PTO)
- Life Insurance
- Short and Long-term Disability
- Health Savings Account (HSA)
- Flexible Spending plans (FSAs)
- 401K plan/Employer Match
Applications must be received by: 11/03/2026
