Description The Role. In this role, you'll be responsible for building and scaling Xe's SMB acquisition and lifecycle engine. Combining Account-Based Marketing (ABM), digital sales leadership, funnel optimization, and modern go-to-market (GTM) technologies, you will drive scalable customer acquisition, activation, retention, and revenue growth. This is a strategic yet hands-on leadership role, ideal for a commercially driven growth leader who thrives on building scalable acquisition systems, leveraging data and automation, and translating innovative GTM strategies into measurable business results.
- Owning the full SMB customer lifecycle - from inbound lead generation and qualification to activation, retention, and upsell.
- Managing a digital sales team (1 BDM and 2 SDRs).
- Using smart sales tech, intent data, and personalization at scale to improve efficiency and revenue growth.
Growth, Funnel Optimization & ABM - Lead the SMB digital growth strategy, focusing on Account-Based Marketing (ABM) and high-intent inbound sales.
- Design and optimize inbound lead flows - from content and paid campaigns to qualification and activation.
- Build and execute personalized outbound and inbound workflows using modern GTM
tools (e.g., Instantly.ai, Clay, RB2B, Vector, HeyReach.io, Findymail, Trigify.io, ChatGPT). - Develop ABM campaigns that integrate ads, website intent data, and outbound engagement to improve relevance and timing precision.
- Own the SMB funnel from lead to first transaction - optimizing conversion, activation, and LTV through testing and experimentation.
- Partner with Marketing and Product teams to enhance onboarding UX and reduce friction for new SMB customers.
Strategy & Execution - Define and track SMB KPIs: acquisition, activation, ARPU, churn, NPS, and inbound/outbound ROI.
- Align tightly with marketing to ensure lead quality, content alignment, and campaign targeting.
- Collaborate with analytics to identify performance levers and test new acquisition hypotheses.
- Feed SMB insights into the product and growth roadmap to influence future innovation.
- Foster a culture of experimentation, learning, and customer-centric growth.
Digital Sales Leadership - Manage the SMB digital sales team (BDM + SDRs) and align them around a hybrid inbound + account-based outbound model.
- Implement smart outbound systems using signals, lead scoring, and automation to prioritize outreach.
- Build scalable playbooks for lead nurturing, personalization, and cross-channel engagement.
- Create repeatable, measurable sales workflows that balance automation and human connection.
What You'll Bring - You have 5-8+ years of experience in B2B growth, digital sales, demand generation, revenue growth, or go-to-market roles, preferably within fintech, SaaS, financial services, or other digitally driven B2B environments.
- You also have 2+ years of people management experience, including direct leadership of SDRs, BDRs, BDMs, or digital sales teams, with demonstrated success in coaching, performance management, and revenue delivery.
- You bring a proven track record of scaling B2B inbound lead generation and optimizing sales funnels to improve lead qualification, conversion, customer activation, and revenue growth.
- You have proven experience developing and executing Account-Based Marketing (ABM) and targeted outbound sales strategies, leveraging customer segmentation, intent data, personalized outreach, and multichannel engagement to generate qualified pipeline.
- Demonstrated ability to build, manage, and optimize B2B acquisition funnels, from lead generation and qualification through conversion, activation, and revenue generation.
- Hands-on experience with modern GTM technology, sales automation, and prospecting tools, such as Clay, Instantly.ai, RB2B, HeyReach, Apollo, or comparable platforms.
- Strong analytical capabilities, including experience measuring and improving conversion rates, customer acquisition cost (CAC), customer lifetime value (LTV), activation, retention, and campaign ROI.
- Experience implementing lead scoring, automated workflows, CRM integrations, and personalized sales engagement sequences to improve sales productivity and conversion.
- Strong leadership experience managing cross-functional sales or growth teams. Proven ability to partner cross-functionally with Marketing, Product, Sales, and Analytics teams to execute growth initiatives and improve customer experiences.
- Excellent communicator who thrives in fast-paced, collaborative environments. Strong commercial acumen, with the ability to translate customer insights and performance data into measurable revenue growth.
- Entrepreneurial, curious, and motivated by measurable impact. A hands-on, entrepreneurial mindset, with demonstrated success testing new growth strategies, building scalable processes, and operating in fast-paced environments.
Preferred
- Background in fintech, payments, FX or cross-border money movement.
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
- Experience building sales playbooks and scaling an inbound plus outbound hybrid model.
- Familiarity with product-led growth or improving digital onboarding flows.
Why Xe - Global brand with 100M+ monthly users and a fast-growing B2B business.
- Opportunity to build a cutting-edge inbound and ABM engine from the ground up.
- Collaborative, innovative, and customer-first culture.
Perks & Benefits (Canada) - Competitive salary and incentive.
- Vacation + personal days + day off for your birthday + sick time + holidays
- Volunteering day for a charity of your choice
- Healthcare
- Life & Disability insurance
- Plumm Mental Health and Wellbeing
- Matched employer RRSP contribution (subject to limits)
- Discounted Euronet Employee Share Purchase Plan (ESPP)
- A chance to grow your career in a mission-driven global company.
Why Join Us? You'll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast-whether that's moving into closing roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve.
Xe offers a competitive salary and benefits package. Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, Xe offers a wide range of best-in-class, comprehensive and inclusive employee benefits for this role, including healthcare, dental and vision benefits, retirement plan, paid vacation/sick leave and more.
The position responsibilities outlined above are intended to define the general scope and requirements for performing this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed. #LI-Remote
