Dollar Tree

Director, Sales Promotion

Dollar Tree • $158K — $189K *
Chesapeake, VA 23322In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years of leadership experience in retail merchandising, store operations, or sales planning.
  • Experience leading cross-functional teams in a retail setting.
  • Understanding of store operations and merchandising principles.
  • Ability to implement scalable execution plans from strategic goals.
  • Strong communication and stakeholder management skills.
  • Bachelor's degree or equivalent experience; advanced degree preferred.

Responsibilities

  • Lead strategic sales growth initiatives through promotional planning and project management.
  • Collaborate with various departments to ensure alignment on priorities and execution.
  • Act as an advisor to senior leadership on merchandising and customer experience initiatives.
  • Optimize store layouts and oversee merchandising process management.
  • Develop merchandising strategies and promotional programs in partnership with Merchants.
  • Direct Project Managers on key operational initiatives.
  • Communicate merchandising and operational changes clearly to all stores.

Benefits

  • Opportunity to lead high-impact merchandising and sales initiatives.
  • Collaboration with senior leadership and cross-departmental teams.
  • Mentorship and coaching opportunities within a dynamic leadership team.
  • Work in a fast-paced retail environment with significant growth potential.
Full Job Description
Your leadership, strategic thinking, and ability to drive cross-functional alignment make you an excellent fit for our Director, Sales Promotions role.

About Your Role:
As the Director Sales Promotions at Dollar Tree's Store Support Center (SSC) in Chesapeake, VA, you'll lead enterprise-wide strategies that drive sales productivity and in-store execution. This role is responsible for developing and optimizing promotional planning, implementation of merchandise driven initiatives, and ensuring seamless communication across merchandising and store operations. You will play a critical role in aligning merchandising strategy with store execution to deliver a consistent and compelling customer experience across our 9,000+ stores.

Strategic Leadership & Business Partnership
  • Lead strategic initiatives that drive sales growth through promotional planning, merchandising execution, and project management.
  • Partner closely with Merchandising, Store Operations, Marketing, Space Planning and other departments to align enterprise priorities and execution strategies.
  • Serve as a trusted advisor to senior leadership on sales-driving initiatives, store productivity, and the customer experience.
  • Collaborate with Space Planning to establish clear merchandising guidance that supports operational excellence in stores.

Model Store Operations & Merchandising Support
  • Optimize model store layouts, fixture space and labor support to support import reviews, line reviews, and special merchandising projects.
  • Oversee the Sample Approval Letter (SAL) process, including UPC validation, sample management, and storage.
  • Serve as a subject matter expert to Merchants regarding store execution capabilities, limitations, and best practices.

Develop & Execute Merchandise Strategy
  • Partner with Merchants to develop and execute merchandising strategies, seasonal programs, and promotional events.
  • Lead the development of store set documentation, implementation guides, and promotional execution materials.
  • Direct Project Managers responsible for key initiatives, including Drive the Business and the Field Leadership meetings.
  • Collaborate with Marketing to develop effective in-store signage, promotional materials, and customer-facing communications.

Communication & Store Execution
  • Lead the development and distribution of communication tools, including Sales Planners, Weekly Store Newsletters, and Special Project communications.
  • Ensure merchandising programs, promotional initiatives, and operational changes are communicated clearly and consistently to stores.
  • Partner with Store Operations to maximize execution, compliance, and program effectiveness across all locations.
  • Facilitate field feedback sessions and conduct regular store visits to identify opportunities, improve execution, and enhance the customer experience.

Leadership & Talent Development
  • Build, lead, and develop a high-performing team through coaching, performance management, and succession planning.
  • Establish and implement talent development strategies that strengthen organizational capability within Sales Promotions.
  • Serve as a mentor, coach, and influential leader across the organization.

Minimum Requirements
  • 10+ years of progressive leadership experience in retail merchandising, store operations, sales planning, or related functions.
  • Demonstrated success leading large cross-functional teams and enterprise-level initiatives in a complex retail environment.
  • Strong understanding of store operations, merchandising principles, and promotional strategy.
  • Proven ability to translate strategic priorities into scalable execution plans that drive measurable business results.
  • Exceptional communication, leadership, and stakeholder management skills
  • Bachelor's degree or equivalent experience; advanced degree preferred


Salary Range: $158k-189k base + bonus + equity (based on experience)

Full time

500 Volvo Parkway,Chesapeake,Virginia 23320

Buying

Dollar Tree

About Dollar Tree

Dollar Tree is a chain of discount stores that carries a variety of merchandise including housewares, glassware, dinnerware, cleaning supplies, candy, snacks, food, health and beauty, toys, gifts, gift bags and wrap, party supplies, stationery, craft supplies, teaching supplies, books, seasonal décor, and more for $1 or less.

Dollar Tree Careers

Joining Dollar Tree's vibrant team offers more than just a job; it opens the door to a wealth of job opportunities and a promising career path in the retail industry. As a crucial player in cost-effective retailing, Dollar Tree provides a dynamic platform for both seasoned professionals and those at the start of their career journey.

Work You’ll Do

At Dollar Tree, every position is a chance to experience growth through innovation and leadership. Our team members are encouraged to lead projects and initiatives that redefine the norm and foster significant advancements in the retail sector. With a culture rooted in collaboration and diversity, we offer a workplace where ideas flourish and inclusivity is the norm.

Explore Professional Development

Dollar Tree is committed to the professional growth of its employees through robust training programs and leadership development opportunities. Our focus on internal promotion and career advancement ensures that every team member has the tools they need to succeed and climb the career ladder within the company.

Innovate and Lead

Join a team where innovation is at the heart of everything we do. Dollar Tree is a leader in developing cost-effective solutions that don’t just follow market trends but set them. Here, your skills in networking, creativity, and strategic thinking will be honed to perfection.

Be Part of a Diverse and Inclusive Team

Diversity and inclusion are more than just buzzwords at Dollar Tree; they are integral to our company culture. We believe in empowering our employees by respecting and valuing what makes them unique. This commitment is reflected in our diversity training programs, which are designed to foster an inclusive environment that promotes career longevity and satisfaction.

Internship Opportunities

For those new to the workforce, Dollar Tree’s internship programs offer a gateway to full-time employment and a firsthand look at the retail industry's fast-paced nature. Interns at Dollar Tree gain invaluable experience, working alongside seasoned professionals and participating in projects that impact our business on a global scale.

Benefits That Support Your Life and Growth

Choosing a career at Dollar Tree means access to competitive benefits designed to support you both professionally and personally. From health and wellness plans to educational assistance, we ensure our team members receive the support they need to achieve their best at work and beyond.

Join Our Team

Are you ready to take the next step in your career? Explore the available positions at Dollar Tree where your skills and passion can lead to exceptional opportunities. Whether you’re applying for your first job or seeking a leadership role, your journey towards a fulfilling career starts here.

Stay Connected

Keep up to date with the latest at Dollar Tree by following our careers blog. Gain insights from our team, learn about our innovative practices, and stay informed about upcoming job opportunities and company news.

Apply Now

Ready to make a difference? Submit your resume, complete your profile, and prepare for an interview where you can showcase your unique abilities and learn more about the exciting career paths at Dollar Tree.

SEARCH DOLLAR TREE JOBS

Join us at Dollar Tree, where opportunities to thrive are endless, and every employee plays a critical role in our success. Let’s grow together in a company that values innovation, leadership, and a commitment to diversity and professional growth.
Learn more about Dollar Tree
Size
61,886 employees
Market Cap
$31 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1986
5 Year Trend
+4.9%
Revenue
$25.5 billion
NASDAQ
DLTR
* Ladders Estimates

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