The Director of Sales - Food Integrated Solutions drives revenue growth and expands market share across the food industry by selling integrated capital equipment and engineered solutions. This role combines strategic leadership with hands-on execution and focuses on building a high-performing sales organization.
This leader owns complex, consultative sales efforts with food manufacturers and ensures the team delivers turnkey, integrated solutions. The Director translates business strategy into actionable sales plans, drives consistent execution, and builds strong customer partnerships that result in predictable growth.
This role reports to the Vice President, Sales and supports ProMach Integrated Solutions and Zarpac Canada integration divisions.
What You Will DoLead and Develop the Sales Organization- Lead, coach, and develop a team of sales professionals focused on the Food market
- Set performance expectations and drive accountability to revenue and pipeline targets
- Partner with leadership and HR to hire, onboard, and build a high-performing sales team
- Create a culture of ownership, collaboration, and results
Drive Revenue Growth and Market Expansion- Expand the North American customer base in the Food market
- Develop and execute market-driven sales strategies aligned to business goals
- Build and maintain a strong pipeline with clear focus on target segments
- Identify and prioritize key growth accounts that provide sustainable revenue
Lead Complex Sales and Customer Engagement- Lead large, consultative sales opportunities with food manufacturers
- Serve as primary point of contact for key accounts and strategic opportunities
- Engage stakeholders across plant operations, engineering, procurement, and executive teams
- Negotiate and close high-value deals while protecting margin
Deliver Integrated Solutions- Partner with engineering, operations, and service teams to deliver turnkey systems
- Lead development of differentiated sales strategies and customer presentations
- Align solutions to customer needs including throughput, food safety, and efficiency
- Support solution design, justification, and ROI development
Strengthen Enterprise Collaboration and Brand Presence- Promote cross-selling across ProMach products, services, and capabilities
- Develop strong relationships with customers, partners, and trade organizations
- Represent the company at industry events, trade shows, and association meetings
Drive Planning and Performance Management- Contribute to sales forecasting and drive forecast accuracy
- Support development of sales and marketing operating budgets
- Monitor performance metrics and adjust strategy to improve results
Success MeasuresRevenue and Profitability- Achievement of revenue and order intake targets
- Gross margin performance on closed business
- Growth in targeted food segments
Pipeline and Forecasting- Pipeline coverage and quality
- Forecast accuracy
- Strength of opportunities in target segments
Sales Effectiveness- Win rate on qualified opportunities
- Average deal size
- Sales cycle duration
Customer Growth- Expansion of strategic accounts
- Customer retention and repeat business
- Growth of multi-site and enterprise relationships
What You Bring- 7+ years of experience in B2B capital equipment sales and system integration in the food market
- Proven success leading sales teams in food processing, packaging, or manufacturing
- Strong track record of driving revenue growth and building customer relationships
- Experience managing pricing strategy and protecting margin
- Strong pipeline management and forecasting discipline
- Ability to manage complex, multi-stakeholder sales cycles
- Strong communication and negotiation skills
- Working knowledge of system design concepts, including AutoCAD
- Experience building business cases with ROI and payback analysis
- High level of accountability, adaptability, and emotional intelligence
- Willingness to travel extensively across North America
What's in it for you?There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career.
In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits - you are eligible on your first day of employment!
Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges.
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