Director Sales and Marketing - Parkway Place Buckner

Buckner Retirement Services

$80K — $100K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business Administration, or related field required.
  • Minimum 3 years of related experience preferred.
  • Experience with luxury sales is a plus.
  • Knowledge of independent living communities for seniors is essential.
  • Excellent communication, public relations, and negotiation skills required.
  • Demonstrated ability to market effectively and manage client relationships.
  • Proficient in Microsoft Office 365 and learning management systems.

Responsibilities

  • Market retirement programs effectively to drive occupancy.
  • Organize and execute events for prospects and community engagement.
  • Cultivate speaking engagements and presentations locally.
  • Conduct outreach visits to grow sales prospects.
  • Give tours of the community to potential residents.
  • Assist leaders with community openings and transfer logistics.
  • Maintain detailed inquiry files and records.
  • Develop and monitor sales goals and marketing plans.
  • Assess market conditions to adjust marketing strategies.
  • Supervise reporting and evaluation of sales initiatives.

Benefits

  • Full-Time schedule allows for stable hours.
  • Onsite presence at the beautiful Parkway Place community.
  • Opportunity to impact residents' lives positively.
  • Engagement with community organizations and outreach.
Full Job Description
Buckner Retirement Services Community: Parkway Place - Houston TX

Location: 1321 Park Bayou Dr, Houston TX 77077 - Onsite

Job Schedule: Full-Time

Join our Parkway Place team as a Sales and Marketing Director and make a meaningful impact on the lives of our residents and associates. In this role, you will play a crucial part in driving occupancy initiatives while also serving as a key public relations liaison to the community.

What you'll do:
  • Effectively market the community's retirement programs.
  • Organize and execute special events for prospects, new residents, and community organizations on-site.
  • Cultivate and maintain an ongoing schedule of speaking engagements and presentations within the local community.
  • Conduct outreach visits to area resources that will provide immediate and future sales for the community;
  • Increase sales to meet established goals and prospect lead base by using a variety of contacts.
  • Conduct community tours for future residents and other visitors.
  • Communicate with leaders to assist with community openings and transfer needs.
  • Answer inquiries about the community and admission requirements.
  • Maintain accurate and complete inquiry files in accordance with established procedures.
  • Develop, communicate, implement and monitor short-term and long-term sales goals and objectives.
  • Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
  • Employ marketing and promotional initiatives to achieve budgetary volume projections.
  • Supervise, monitor, evaluate, and provide accurate reports to leadership.

What you'll bring:
  • A Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Minimum 3 years prior related experience.
  • Experience with luxury sales preferred.
  • In-depth understanding of independent living communities and programs for senior adults.
  • Demonstrated excellent communication skills, public relations skills, and negotiation skills.
  • Ability to market aggressively and deal tactfully with customers and the community.
  • Forward thinking and exhibit the highest ethical standards and an appropriate professional image.
  • Excellent technical skills using computer, Microsoft Office 265 and learning management system.


The above description reflects the details considered necessary to describe the essential functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

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