Learfield

Director, Revenue Generation - University of Alabama

Learfield$80K — $95K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in collegiate/professional sports
  • 2+ years in a ticket sales management role
  • Superior communication and leadership skills
  • Results-oriented with a proven track record in revenue generation
  • Creative strategist capable of effective execution
  • Exceptional organizational skills to manage multiple tasks
  • Knowledge of ticketing systems like Paciolan and Ticketmaster/Archtics preferred

Responsibilities

  • Oversee all revenue generation for ticket sales and donor acquisition
  • Lead recruiting, onboarding, and development of sales staff
  • Provide continuous training and performance guidance to team members
  • Facilitate collaboration and idea-sharing focused on revenue growth
  • Develop a personal portfolio of ticket sales prospects and customers
  • Create and manage an annual Revenue Generation plan and budget
  • Prepare sales reports to monitor progress and identify growth opportunities

Benefits

  • Comprehensive Medical, Dental, and Vision insurance
  • Health Savings Account options
  • Life and other insurance plans
  • Flexible Paid Time Off (minimum 10+ days/year)
  • 20 Paid Holidays per year
  • 401(k) plan with employer match
  • Short/Long Term Disability coverage
  • Parental Leave
  • Compliance with state and local leave laws
Full Job Description
As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community. Learfield Amplify is actively seeking a Director, Revenue Generation. to lead the ticket sales team. The Director, Revenue Generation, is responsible for training, mentoring, motivating and coaching the revenue generation staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management. Essential Duties & Responsibilities: • Oversee revenue generation efforts across ticket sales, new donor acquisition, customer service, premium seating, hospitality, and other revenue-generating opportunities. • Lead the recruiting, hiring, onboarding, and professional development of revenue generation staff. • Provide ongoing training, coaching, mentoring, and performance guidance to revenue generation staff. • Lead regular staff meetings and foster collaboration, innovation, and the sharing of ideas focused on revenue growth and customer retention. • Develop and maintain a personal portfolio of ticket sales prospects and customers. • Develop, manage, and execute an annual Revenue Generation plan and budget in partnership with appropriate staff and senior management, encompassing sales, retention, and revenue growth across customer segments. • Effectively manage group assets, experiences, and inventory to maximize group ticket sales and revenue at all home games. • Prepare timely and accurate sales reports and performance analyses to monitor individual and team progress, identify trends and opportunities, and ensure appropriate sales pacing to achieve established goals. • Collaborate with senior management to develop and manage relationships with outside vendors and corporate partners related to group ticket sales, hospitality, and premium experiences. • Partner closely with university athletic department marketing staff to develop and execute promotional initiatives designed to increase attendance, engagement, and revenue. • Collaborate with the national Data Analytics team on CRM and database initiatives, including data collection, analytics, reporting, and marketing strategies designed to identify opportunities and generate incremental revenue. Minimum Qualifications: • 5+ years of sales experience within collegiate and/or professional sports, including 2+ years of experience in a ticket sales management role. • Superior written and verbal communication skills, with strong leadership, collaboration, and interpersonal abilities. • Results-oriented leader with a demonstrated ability to motivate teams and drive revenue performance. • Proven track record of success in revenue generation and achieving sales goals. • Enthusiastic, creative, and strategic thinker with the ability to translate strategy into effective execution. • Ability to thrive in a dynamic, fast-paced environment while managing multiple priorities and deadlines. • Exceptional organizational skills and the ability to effectively manage multiple tasks simultaneously. • Demonstrated commitment to the highest standards of personal and professional integrity and ethics. • Strong customer service and relationship management skills. • Proficiency with Microsoft Office Suite. • Experience with Paciolan and/or Ticketmaster/Archtics ticketing systems preferred. • Experience with CRM and sales platforms such as ACT, Salesforce, SSB, Microsoft Dynamics CRM, Conquer, Outreach, or similar systems. • Willingness and ability to work extended hours, including evenings, weekends, holidays, and home athletic events as required. Preferred Qualifications: • Bachelor's Degree in Sports Administration or business field Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

About Learfield

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.

Learfield Careers

Joining Learfield presents an unparalleled opportunity to become part of a team that prides itself on innovation, leadership, and a dynamic company culture. Learfield is a leader in collegiate sports marketing, offering professionals a unique chance to be at the forefront of sports and entertainment industries.

Explore Job Opportunities

Learfield is actively seeking talented individuals who are eager to foster their skills and grow their careers in a vibrant, supportive environment. The company offers a variety of job opportunities that cater to a range of professional interests and expertise.

Professional Growth and Development

At Learfield, career growth is a cornerstone of the employment experience. With comprehensive diversity training programs and leadership development opportunities, employees are equipped to advance their careers and expand their professional capabilities. Learfield is committed to fostering an inclusive environment where every team member can thrive.

Internship Programs

Learfield’s internship programs provide invaluable industry experience, networking opportunities, and a chance to work on real projects that impact the company and its clients. Internships are designed to develop the foundational skills needed to succeed in a fast-paced, ever-evolving industry.

Benefits and Company Culture

Learfield places a high priority on the well-being and satisfaction of its team members, offering competitive benefits and a culture that promotes work-life balance. The company’s commitment to diversity and inclusion is evident in its workplace initiatives and the supportive network it creates.

Hiring Process

The hiring process at Learfield is designed to be transparent and engaging, starting from the initial application to the final interview. Candidates are encouraged to showcase their skills and experiences through their resume and during interviews, where they meet with current team members and learn more about the position and the company’s values.

Join the Team

Learfield is looking for passionate, curious, and innovative individuals to join its team. Explore open positions that match your skills and interests on the Learfield Careers page. Discover how your expertise can contribute to the company’s ongoing success and leadership in the collegiate sports marketing industry.

Stay Connected

Keep up to date with the latest news, career tips, and industry insights through Learfield’s Careers Blog. Personalize your experience by subscribing to job alert emails tailored to your career preferences and be the first to know about new opportunities and company developments.

Networking and Innovation

At Learfield, networking and innovation go hand in hand, creating a stimulating environment that encourages professional growth and creative problem-solving. Team members are encouraged to collaborate and share ideas, driving the company forward in its mission to lead and transform the collegiate sports marketing landscape.

Career Advancement

With Learfield, the path to career advancement is clear and attainable. Through continuous learning, mentorship, and practical experience, team members are well-positioned to navigate their professional journeys and achieve their career goals.

Explore Learfield Jobs

Search for opportunities that align with your career aspirations. Learfield is hiring now—be part of a team that values innovation, leadership, and a diverse range of skills and backgrounds.
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