Responsible for formulating concepts and leads staff engaged in executing layout designs for art work and copy to be presented by visual communications media such as websites, magazines, books, newspapers, television, posters, and packaging.
Responsible for the concept, design, and execution of innovative visual materials for integrated, cross channel initiatives including: large web initiatives, social media, online advertising, digital marketing, mobile and/or print advertising.
As an analyst, this person will lead and direct high-priority, data-driven projects. These projects include the more technical aspects of reporting and data analysis, which often require considerable resources and high levels of technical and functional integration across agency departments.
Develop data-driven engagement marketing programs based on marketing intelligence (e.g., decile scoring by predictive models, ensemble segmentations, behavioral targeting, etc.) to identify, prioritize, and target specific prospects, customers, and/or program members across a broad geographical area.