Generac Power Systems

Director Regional Sales - Industrial Distribution

Generac Power Systems$150K — $300K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Business, Engineering, or related field or equivalent experience
  • 7+ years in sales leadership
  • 10+ years of direct selling experience
  • Strong track record of delivering revenue growth
  • Proven success in expanding client bases and building long-term partnerships

Responsibilities

  • Lead and inspire a regional sales team through coaching and training
  • Develop and execute sales strategies for revenue growth
  • Set targets and forecast performance to ensure team success
  • Join key customer calls to help advance opportunities
  • Build strong customer and distributor relationships
  • Track market trends and identify new expansion opportunities
  • Partner with departments for seamless customer experiences
  • Manage budgets and ensure effective use of CRM systems

Benefits

  • High-visibility leadership role with direct impact on growth
  • Opportunity to build and shape a winning sales team
  • Frequent interactions with customers and executive leadership
  • Culture that values innovation and collaboration
  • Travel opportunities to stay connected with team and market
Full Job Description

We’re looking for a proven sales leader to join us as Director, Regional Sales – Industrial Distribution. In this role, you’ll lead a team of high-performing sales professionals, drive growth across your territory, and build lasting relationships with our distribution partners and customers. If you thrive on developing people, creating strategy, and closing big wins, this is your chance to make a major impact.

Your Impact
As the regional sales leader, you’ll set the tone and direction for success. You’ll be the one inspiring your team to hit — and exceed — ambitious goals, while shaping strategy, improving processes, and ensuring we’re always one step ahead of the competition. Your leadership will fuel both immediate wins and long-term growth for the business.

What You’ll Do

  • Lead and inspire a regional sales team, providing coaching, training, and clear performance expectations

  • Develop and execute sales strategies that deliver consistent revenue growth

  • Set quarterly and annual targets, forecast performance, and ensure your team hits their numbers

  • Join your team on key customer calls, helping advance opportunities and close deals

  • Build strong customer and distributor relationships that drive satisfaction and loyalty

  • Track market trends, analyze competitors, and identify new opportunities for expansion

  • Partner across departments to align strategy and deliver seamless customer experiences

  • Manage budgets, oversee deal execution, and ensure CRM tools are used effectively

  • Travel within your region to stay close to your team and customers (frequent travel required)

Minimum Qualifications

  • Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)

  • 7+ years in sales leadership

  • 10+ years of direct selling experience

  • Strong track record of delivering revenue growth and achieving ambitious goals

Preferred Qualifications

  • Master’s degree in a business-related field

  • Experience working with distribution channels and end-user customers

  • Proven success in expanding client bases and building long-term partnerships

Technical Expertise

  • Deep understanding of sales strategy, performance management, and team motivation

  • Excellent leadership, communication, and relationship-building skills

  • Strong business acumen with hands-on execution ability

  • Proficiency with CRM systems and enterprise tools (SAP, FieldServio a plus)

  • Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

What You’ll Get

  • A high-visibility leadership role with direct impact on growth and strategy

  • The opportunity to build and shape a winning regional sales team

  • Frequent face time with customers, partners, and executive leadership

  • A culture that values innovation, collaboration, and results

  • Travel opportunities that keep you connected to the market and your team

Compensation: Energy Systems is committed to fair and equitable compensation practices. The range that applies to California is $150,000 - $300,000 USD in total compensation. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including short term and long-term incentives.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.

About Generac Power Systems

Generac Power Systems is a manufacturer of backup power generation products for residential, commercial, and industrial customers. The company was founded in 1959 and is headquartered in Waukesha, Wisconsin. Generac operates through two business segments: Domestic and International. The Domestic segment produces generators, transfer switches, and other backup power equipment for residential and commercial customers in the United States. The International segment produces similar products for customers outside the United States. Generac sells its products through a network of dealers and distributors.
Learn more about Generac Power Systems
Size
8,955 employees
Market Cap
$5.6 billion
Industry
Net Income
$350.5 million
Founded
1959
5 Year Trend
+20.9%
Revenue
$2.4 billion
NASDAQ

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