Job Title: Director, Divisional Lead, Programmatic Media
Division:Corporate Digital and Marketing Office (CDMO)
Location: Hudson Yards, New York City
Reports To: AVP - Programmatic Media Lead
What You Will Do:
The Director of Programmatic Media (le Desk), Division Lead will deliver best-in-class, data-driven impact for L'Oreal while showcasing collaboration, a sense of empathetic leadership, and accountability. In this role you will lead a small and nimble team of media agencyin campaign management, planning, reporting and optimization across all brands within that division. You will provide strategic guidance and support the delivery of best-in-class, consumer-centric media plans and activations that drive business impact in accordance with best practices, Global Golden Rules and operational excellence.Additionally, as aProgrammatic Strategic Workstream Lead, you will also lead key portfolio-wide initiatives for our team in delivering long-term, future-forward ways of working and innovation for specific workstreams in our programmatic process. This role reports to the AVP/Head of Programmatic Media.
- Serve as the strategic programmatic leader for the divisional team, focusing on the synthesis of strategy, planning, and activation to exceed business KPIs.
- Act as a key consultant to senior brand and divisional leads, translating programmatic performance into long-term marketing recommendations and cross-channel success.
- Lead the design and delivery of high-level business reviews and growth opportunity presentations, focusing on "the why" behind the data to drive future investment decisions.
- Streamline the oversight of tactical execution-including trading setup, pacing, and budget management-ensuring these processes serve as a foundation for performance rather than a primary focus.
- Ensure all programmatic campaigns are executed with consistency and excellence as defined by local and global L'Oréal standards.
- Act as a core member of the programmatic leadership team to support lead initiatives, deliver programmatic excellence (planning, trading, and operations), and support strategic workstream leads (Digital TV, SSP, audience targeting, sales studies, etc.) by scaling best practices.
- Interpret and scale L'Oréal's divisional data strategy within programmatic to maximize competitive advantage and ROI.
- Maintain a deep understanding of innovation capabilities, the L'Oréal business, and existing/emerging buying platforms (e.g., DV360, Amazon DSP, TTD).
- Act as a core resource for gathering and distributing research regarding the programmatic industry.
- Present and submit case studies of the team's work to internal teams and cross-functionally in department-wide and inter-agency meetings.
- Liaise between key internal groups (Division Media, Consumer Insights, DDX/CRM,oneMedia, Advanced Analytics) to ensure programmatic is integrated into the consumer journey, while keeping processes seamless and flexible.
- Collaboratesuccessfully with inter-agency omnichannel planning and investment leads to drive efficient ways of working and best-in-class media plans.
- Provide effective and empathetic management byfacilitatingpsychological safety and collaboration within your team.
- Provide consistent oversight and effective feedback for both your internal team and the media agency's programmatic team.
Strategic Workstream Lead Responsibilities
- Continuously evolve le Desk's programmatic expertise by shifting focus from manual processes to maximizing business impact through AI-driven, data-first strategies.
- Elevate the planning, activation, and optimization of programmatic video activations, leveraging machine learning and advanced data signals to drive omnichannel ROI.
- Champion AI and agentic solutions across the campaign lifecycle to automate reporting, streamline management, and drive highly efficient programmatic buying.
- Develop and socialize the annual le Desk Workstream Playbook, turning case studies and learning agendas into standardized best practices for the entire organization.
- Move beyond troubleshooting to identify and mitigate systemic planning risks, ensuring organizational agility in an ambiguous marketplace.
- Lead the alignment with local and global "Golden Rules," ensuring consistency and excellence across all programmatic workstreams.
What We Are Looking For:
Required Responsibilities:
- 7-10 years of experience digital media experience across display, video, social and mobile; a minimum of 5 years hands-on-keyboard programmatic; 6-8+years of experience digital media experience across display, video, social and mobile; a minimum of3+yearshands-on-keyboard programmatic
- Strong understanding of the programmatic ecosystem (e.g.exchanges, DSPs, data offerings, auction types, marketplace dynamics, etc.) and ability to demonstrate that knowledge
- Experience with audience strategy and tactical deployment across data types (1P, 2P, 3P)
- Proven ability to distill complex data into meaningful and actionable insights
- Proficiency in Microsoft Office and experience with data analysis in Excel(pivot tables, advanced functions)
- Solution-orientation with strong analytical, problem solving and critical thinking skills
- Excellent written and verbal communicator
- Proven experience navigating ambiguity, changes or challenges
- Bachelor's degree or above
Preferred Qualifications
- Experience directly managing at least one (1) team member is highly recommended
- Accountability and flexibility with leaders are strongly preferred
As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
- Salary Range [New York]: $138,500-$200,800 base salary(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
- *Being Present in the office three days a week is considered an essential function of all office-based roles for eligible full time employees
*Authorization to work in the United States on a full time, permanent, ongoing basis is required. No immigration support/sponsorship is offered for this role
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experiencedoesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
