Position OverviewThe Director, Payer Product Marketing, will play an important role in driving continued enterprise growth by developing and implementing a payer-focused product marketing strategy across Zelis solutions.
Working closely with the business product and solutions teams, you will build a strategy that includes buyer and competitive insights, value proposition development and positioning, product messaging and launch planning. In collaboration with campaign activation, you will be responsible for drafting messaging architectures and product-specific targeting strategies to support the design of compelling demand creation campaigns in market. Downstream, you will be responsible for enabling sales and account management by crafting client facing product content for effective client engagement.
Other key aspects of the role include the ability to build expertise in your portfolio of solutions and insights into the market in which they compete. With that foundation, your programs should serve to generate awareness for the brand, build interest in solution benefits and capabilities, and communicate a winning value proposition.
Vital to this role is a solid understanding of product marketing best practices - think Pragmatic and other knowledge leaders in this space. It's strongly preferred that you have experience in the healthcare industry, specifically in building and managing marketing programs for the payer segment. Experience with electronic payments solutions or payment integrity is a plus, and a background with technology enabled B2B enterprise solutions is also helpful.
Other key factors for your success include the ability to lead initiatives across a matrixed organization, uncover and communicate new insights, and a proven ability to prioritize and manage complex and innovative projects.
YOU WILL: - Be a Strategic Advisor. Provide product-based, strategic guidance for key marketing decisions. Use competitive intelligence as well as commercial goals to define a strategic roadmap that can address key business challenges and help Zelis win.
- Collaborate with product and solutions management on upstream strategic aspects of the marketing plan to define segmentation, targeting, competitive positioning, personas, value propositions, and messages for each solution offering.
- Lead launch and release planning, determining the optimal mix of tactics as appropriate for the scale of the announcement.
- Drive the creation of product content, outlining the topic and guiding internal and external resources in the drafting of collateral and other client-facing materials.
- Conceptualize and scope thought leadership content, identifying key themes and working with subject matter experts and internal/external resources to develop long-form top of funnel content that positions Zelis as a leader in its market.
- Be an effective writer - able to craft key messages, develop a thesis, organize an outline, and guide staff writers and creative teams in producing market facing documents and presentations.
- Be comfortable scoping, managing, and communicating results of research projects to generate key insights into the business and market. Monitor and track secondary research reports for key insights and market understanding relative to trends and competition.
- Brief and collaborate with the analyst community to build relationships with these key influencers, leveraging their insights and enabling them as advocates for Zelis.
- Provide vision and guidance in collaboration with internal/external resources to produce engaging audience-specific marketing assets and content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized across the organization.
- Collaborate with performance marketing to align campaign objectives, timeline, and tactics to drive awareness, interest, and demand in the marketplace.
- Lead client marketing programs, such as webinars that expand client engagement and drive revenue growth within the existing client base. Drive the build of implementation information and resources, including onboarding guides and training content, that helps clients adopt solutions quickly and realize value sooner.
- Be able to articulate clients' best next product acquisition by understanding current solution footprint, usage and whitespace opportunities to develop a solution growth strategy. Identify client and buyer needs along with solution footprint. Partner with performance marketing to turn those insights into targeted upsell and cross-sell campaigns.
- Collaborate on our annual Client Forum event as needed, including support for demos, breakout sessions, and theater sessions.
YOUR BACKGROUND:- 7+ years of successful and progressive work experience in B2B marketing; most recently product or payer marketing
- Strong collaboration, relationship-building and influence skills to build cross-functional partnerships in a matrixed environment
- Experience in translating insights and strategies into effective marketing tactics
- Strong written and verbal communication skills to help articulate customer and business needs
- Critical thinker capable of producing applied insights and problem-solving
- Self-starter and quick learner with the desire to learn new tools and techniques
- Agile, able to deliver high-quality results under tight timelines
- Experience with product marketing methodologies and best practices
- Familiarity with healthcare industry and payer landscape required
- Experience with electronic payments or payment integrity solutions a plus
- Experience in B2B technology or professional services marketing a plus
- Ability to travel as needed, not exceeding 30%
EDUCATION:- Bachelor's degree required; MBA or Master's preferred
Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.Location and Workplace FlexibilityZelis is headquartered in the U.S., with multiple locations across the country and in Hyderabad, India. Check out our locations to learn more about our offices. All employee work locations are based on the needs of the position and are determined by the Leadership team. In-office work and activities vary based on work and team objectives in accordance with Company policies.
While location expectations vary by role, candidates within approximately 50 miles of a U.S. office are generally preferred to support collaboration when needed. Our hybrid approach is flexible, and in-office presence is guided by team and business needs rather than a fixed weekly schedule.
Base Salary Range$153,000.00 - $193,800.00
At Zelis we are committed to providing fair and equitable compensation packages. The base salary range allows us to make an offer that considers multiple individualized factors, including experience, education, qualifications, as well as job-related and industry-related knowledge and skills, etc. Base pay is just one part of our Total Rewards package, which may also include discretionary bonus plans, commissions, or other incentives depending on the role.
Zelis' full-time associates are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees' health, well-being, and financial protection. The US-based benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.
