Director, Product Marketing (Lyric HCM)
Overview
ADP is hiring a
Director, Product Marketing.
What You'll Do
On a typical day, you will:
- Develop positioning, messaging, and value propositions across assigned Lyric HCM solution domains.
- Create compelling narratives that help customers understand ADP's differentiated value and business impact.
- Produce core product marketing deliverables, including messaging frameworks, sales content, presentations, solution narratives, customer-facing assets, and launch materials.
- Partner with Product Management to translate product strategy, roadmap investments, and innovation into clear and compelling market stories.
- Lead messaging and go-to-market planning for product launches, enhancements, and market introductions.
- Develop buyer personas, customer journey insights, and market segmentation strategies to improve engagement and adoption.
- Equip Sales and Marketing teams with the content, messaging, and tools needed to communicate ADP's value effectively.
- Analyze customer feedback, market trends, competitive dynamics, and performance data to strengthen positioning and commercialization efforts.
- Bring customer and market insights into product discussions to help inform future investments and priorities.
- Partner across Product, Sales, Marketing, Competitive Intelligence, and Analyst Relations to ensure a consistent and differentiated market presence.
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To Succeed in This Role
You'll bring:
- Bachelor's degree or equivalent experience.
- 8+ years of experience in Product Marketing, Product Strategy, Sales Enablement, Competitive Strategy, Industry Analysis, or a related discipline.
- Experience marketing enterprise software, SaaS, HCM, ERP, or other complex technology solutions.
- Demonstrated success developing positioning, messaging, launches, enablement programs, or go-to-market initiatives that drive measurable business outcomes.
- Strong written and verbal communication skills, with the ability to simplify complex concepts into compelling customer-facing narratives.
- Experience creating content and assets used by sales teams, customers, analysts, or executive stakeholders.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Proven ability to build strong partnerships and influence across a highly matrixed organization.
Preferred Qualifications
- Experience in any of the following is a plus: HCM, payroll, workforce management, talent management, benefits administration, or related technology markets.
- Experience supporting enterprise or mid-market customer segments.
- Experience working with Competitive Intelligence, Analyst Relations, Sales Enablement, or Product Management teams.
- Experience bringing new products or capabilities to market.
- Familiarity with AI-enabled workforce technologies and emerging trends shaping the future of work.
Success Profile
You'll thrive in this role if you are:
- A builder who enjoys creating, refining, and improving the work products that help products succeed in the market.
- A strong storyteller who can translate complex ideas into messages customers understand and remember.
- Curious about customers, competitors, and evolving market dynamics.
- Comfortable moving between strategy and execution, from shaping a narrative to building the assets that support it.
- An influential collaborator who builds credibility through expertise, results, and a willingness to roll up your sleeves.
- Energized by ownership, accountability, and delivering high-quality work.
- Passionate about helping organizations solve workforce challenges through innovative technology and differentiated customer experiences.
