The
Director, Product Marketing - Emerging Foot & Ankle is responsible for strategically planning, implementing, and managing the marketing-related aspects of the company's emerging foot & ankle product portfolio. This role will lead both long-range strategic planning and short-term tactical execution to drive growth, profitability, and market adoption.
This position is directly responsible for the revenue, profitability, and growth of the emerging foot & ankle portfolio. The Director will bring innovative new foot & ankle products to market, maintain strong relationships with foot & ankle key opinion leaders, and actively support the field sales organization.
The ideal candidate will have deep clinical and commercial experience in reconstructive foot & ankle surgery, including direct operating room case coverage, strong surgeon relationships, and a proven ability to translate unmet clinical needs into successful product and portfolio strategies.
Key Responsibilities
- Develop comprehensive marketing strategies and plans for the existing emerging foot & ankle portfolio, as well as the launch of new products into the foot & ankle market.
- Lead and drive product commercialization efforts from concept through launch and post-launch execution.
- Own the business performance of the emerging foot & ankle portfolio, including revenue, profitability, and growth targets.
- Collaborate cross-functionally with R&D, surgeon designers, manufacturing, operations, sales, medical education, and other key stakeholders to drive product strategy and execution.
- Work closely with R&D and foot & ankle surgeon designers to organize and execute productive product development and design meetings.
- Identify, validate, and define new product concepts, with a focus on unmet clinical needs in reconstructive foot & ankle procedures.
- Analyze product line performance from both quantitative and qualitative perspectives to determine portfolio optimization opportunities, including product discontinuation recommendations.
- Establish and refine processes, metrics, and reporting tools to measure and drive portfolio performance.
- Continuously monitor market dynamics, customer feedback, surgeon needs, competitive activity, and clinical trends to identify opportunities and threats.
- Develop a clear and current understanding of the foot & ankle market, including key procedures, technologies, competitors, surgeon preferences, and growth opportunities.
- Conduct product and procedural training for the field sales force on emerging foot & ankle technologies.
- Establish pricing strategies, list prices, and discount structures to support business objectives.
- Create and regularly update production forecasts; manage inventory planning as appropriate to maximize return on invested capital.
- Manage marketing activities related to exhibits, tradeshows, advertising, and development of marketing collateral.
- Partner with internal and external creative resources, including graphics and advertising agencies, to produce high-quality marketing materials.
- Support the strategic planning and execution of medical education programs, including surgeon training courses and cadaver labs, to drive product adoption.
- May lead and develop Product Manager(s), including coaching, training, performance management, and talent progression.
Qualifications- Bachelor's degree in Marketing, Business Administration, Life Sciences, Engineering, or a related field required.
- MBA preferred.
- Minimum of 8 years of successful product marketing, product management, or related commercial experience in a medical device company.
- Orthopedic medical device experience strongly preferred.
- Minimum of 5 years of direct, hands-on experience with reconstructive foot & ankle surgery required; 8+ years preferred.
- Regular operating room case coverage experience required.
- Deep familiarity with reconstructive foot & ankle procedures, surgical techniques, instrumentation, implant systems, and surgeon decision-making.
- Established credibility with foot & ankle surgeons and key opinion leaders.
- Proven experience defining and executing a 3- to 5-year foot & ankle portfolio strategy.
- Demonstrated ability to identify unmet surgeon and patient needs based on first-hand clinical insight.
- Experience developing robust business cases, financial models, forecasts, and portfolio investment recommendations.
- Proven track record of designing, executing, operationalizing, scaling, and measuring marketing strategies.
- Previous team leadership experience strongly preferred.
- Ability and willingness to travel extensively in the field, including covering foot & ankle surgical cases and supporting surgeon engagement activities.
Key Competencies- Strategic portfolio management
- Product commercialization and launch excellence
- Clinical and procedural expertise in reconstructive foot & ankle surgery
- Surgeon and KOL relationship management
- Cross-functional leadership
- Business case development and financial acumen
- Market and competitive analysis
- Sales force training and field support
Travel RequirementsThis role requires extensive field travel, including travel to support foot & ankle surgical cases, surgeon meetings, customer engagement activities, sales training, tradeshows, and medical education events.Additional Information
