Bloomberg Media is looking for a Director of Product Marketing to lead commercialization of our core advertising portfolio. Reporting to the Global Head of Product Marketing, you'll own how these products are positioned, launched, and adopted by advertisers, agencies, and our global sales teams.
This is an individual-contributor role for someone who can move fluidly from strategy to execution - shaping positioning and pricing input at a senior level, evolving and differentiating premium media products in a changing advertising market, and building the materials that bring it to life for sellers and clients.
Job Duties & Expectations
- Positioning & Go-to-Market
- Develop differentiated positioning and messaging primarily across video and display with additional responsibility over audio, newsletters, and print, translating product capabilities into clear, buyer-relevant value propositions
- Own product marketing strategy for launches and major enhancements, defining target customers, value props, proof points, and sales-readiness requirements
- Partner with regional teams to adapt global narratives to local markets
- Portfolio Management
- Influence product roadmap and major enhancements using market and customer insight
- Identify portfolio growth opportunities based on buyer behavior, competitive change and product performance
- Advise senior Sales/Product leadership on changing agency and advertiser buying behavior
- Sales Enablement
- Develop one-sheets, launch decks, battlecards, FAQs, and training for the media portfolio, and lead the enablement sessions that put them to work
- Build clear guidance on product fit by objective, category, and campaign strategy to help sellers and clients navigate the portfolio
- Market Insight & Performance
- Track the competitive landscape across premium publishing and media, and turn insight into positioning and objection-handling guidance
- Partner with campaign planning and measurement teams to build credible proof points and support case study development
- Use adoption data and competitive perspective to refine product messaging and market penetration strategy
- Build infrastructure for systematically gathering and leveraging seller, client and agency insight and feedback for core-media product priorities, optimizations, and sunsetting decisions
- Pricing & Packaging
- Bring customer, competitive, and market perspective into pricing and packaging discussions led by Yield, and translate approved decisions into clear sales narratives
Salary Range = 140,000 - 160,000 USD Annual + Benefits + Bonus
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
