10+ years of B2B SaaS Product Marketing experience
4+ years of people management experience
Strong marketing experience in cybersecurity and/or web3 products
Ability to market complex technical products to diverse audiences
Growth-stage or startup experience in a dynamic environment
Curiosity for cutting-edge technology like AI and automation
Strong business acumen
Responsibilities
Lead and manage a team of Product Marketing Managers
Conduct extensive market and competitive research with Product Managers and Account Executives
Craft compelling product messaging that resonates with ideal customer profiles
Translate insights into effective marketing campaigns and content
Create and optimize product-focused messaging and sales collateral
Collaborate on pricing models with product and sales teams
Serve as a strategic partner to the Solutions Engineering team and demo products
Benefits
Fully-paid healthcare options including FSA
Generous PTO policy
Equity ownership opportunities
401k plan
Hybrid work environment with pre-tax commuter benefits
Supportive and creative work culture with a talented team
Full Job Description
The Role
As the Director of Product Marketing at Blockaid, you'll lead a team of Product Marketing Managers working closely with leaders and individual contributors across Product, go-to-market teams, and customers, bringing together technical expertise and market insight to create the compelling messaging and materials required to generate demand and enable sellers to prospect and close new business.
You'll function as the glue across these orgs within Blockaid, helping build a continuous and ever-strengthening feedback loop across product development, GTM messaging, and customer feedback.
This is a hybrid position ideally in NYC with flexibility for candidates in Tel Aviv, and 3-4 days per week in our NYC office in midtown Manhattan or in our Tel Aviv office! Relocation assistance may be considered for this role. Sponsorship is not offered. The target salary range is $190-240k + a 10% bonus, with flex for the ideal candidate (see Compensation and Eligibility below).
What you'll do
Lead a team of Product Marketing Managers (we currently have 2 PMMs) and execute product marketing goals hands-on.
Work closely with Product Managers and GTM leaders to conduct customer, market, and competitive research and utilize market insights to influence the Product roadmap.
Define compelling messaging around our Products and Platform that resonates with our ICPs.
Translate insights and learnings into messaging, to be used for campaigns and content ideas.
Work with Sales Enablement to develop product and solutions focused messaging and marketing materials.
Collaborate with product and sales to develop and optimize pricing models.
Be the strategic partner for our Solutions Engineering team, as well as be the face for demo'ing our products.
7+ years of experience in B2B SaaS Product Marketing, Product Management, or Solutions Engineering
2+ years of experience leading a team of Product Marketing Managers and/or Product Managers
Understand how your work translates into creating demand and driving revenue, marketing complex technical products to technical and non-technical audiences
A curious mind that thrives on cutting edge tech (gen AI, automation, and other modern tools)
Strong business acumen
Personal experience in a growth-stage company or startup, and ability to grow and scale in a dynamic environment
What we offer
Fantastic healthcare including fully-paid options and FSA
PTO
Equity!
401k
Hybrid environment with pre-tax commuter benefits and an awesome team
