Job Responsibilities :The Director, Product Marketing (AI Systems and Accessories) sets the global product marketing vision and strategy for a portfolio spanning consumer and edge hardware - AI laptops, desktops, and workstations, along with the docks, cooling solutions, and accessories that complete them. This leader owns category-level positioning, go-to-market strategy, and commercial impact across multiple product lines, including translating differentiated silicon capabilities such as on-device NPU performance into clear customer value for both mainstream and professional buyers. The role leads and develops a team of product marketing managers and partners closely with Product, Sales, Regional Marketing, and Executive Leadership to drive sustained growth, market leadership, and brand relevance in a rapidly evolving AI hardware category.
Essential Duties & Responsibilities- Own the global product marketing strategy for AI Systems and Accessories, defining long-term positioning, portfolio architecture, and go-to-market frameworks across multiple product lines.
- Lead and manage a team of product marketing managers, providing clear direction, coaching, performance management, and career development to build a high-performing, scalable organization.
- Set strategic direction for product launches at a portfolio level, ensuring cohesive messaging, differentiated positioning, and consistent execution across regions and channels.
- Partner with Product Management to influence roadmap decisions, pricing strategy, and lifecycle planning based on market insights, competitive intelligence, and customer needs across consumer and professional segments.
- Define the systems-and-accessories attach strategy, ensuring docks, cooling, and peripheral products are positioned to extend the value of the core system and drive incremental revenue.
- Translate technical capability - including on-device AI performance, NPU-accelerated workflows, and thermal and power design - into clear, credible, benefit-led customer messaging, working with engineering to ensure claims are substantiated.
- Own category-level business performance, including revenue impact, market share growth, and return on marketing investment, with accountability for key OKRs.
- Develop and oversee annual marketing plans and budgets for the AI systems and accessories portfolio, ensuring resources are allocated against the highest-impact initiatives.
- Act as the primary product marketing voice to senior leadership and executive stakeholders, translating market complexity into clear strategic recommendations.
- Drive competitive and market intelligence programs, identifying emerging trends, white spaces, and threats, and ensuring insights are embedded into strategic planning.
- Champion thought leadership and brand storytelling that establishes authority and relevance in the AI hardware category, spanning creator, professional, and enthusiast audiences.
- Establish and optimize product marketing processes, tools, and best practices to improve efficiency, consistency, and cross-functional alignment at scale.
- Partner with silicon, platform, and ISV partners on joint positioning, co-marketing programs, and ecosystem storytelling.
- Support key customer, partner, and industry engagements, including major trade shows, press briefings, and strategic sales moments.
- Collaborate closely with Global and Regional Marketing and sales teams to ensure global strategy is effectively localized without diluting core positioning.
- Other duties as assigned.
Pre-Requisites :QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Extensive experience in product marketing spanning both consumer and professional audiences, preferably within PCs, consumer electronics, computing hardware, or adjacent categories.
- Demonstrated success leading multi-product, global go-to-market strategies with measurable business impact.
- Proven people leader with experience managing and scaling high-performing teams.
- Working fluency in AI computing concepts - on-device versus cloud inference, NPU/GPU/CPU tradeoffs, and common AI workloads - with the ability to translate technical capability into customer-facing value.
- Strong strategic, analytical, and financial acumen, with the ability to connect marketing strategy to business outcomes.
- Exceptional executive-level communication and presentation skills.
- Deep understanding of digital marketing channels, lifecycle marketing, and modern GTM frameworks.
- Experience marketing hardware through both direct and retail/channel routes to market.
- Experience operating in complex, matrixed organizations with global stakeholders.
- AI-related certifications or formal coursework - such as NVIDIA Deep Learning Institute, Microsoft Azure AI, AWS Machine Learning, or Google Cloud AI credentials - are a plus.
Education & Experience- Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field, or equivalent practical experience; MBA or advanced technical degree preferred.
- 10+ years of product marketing experience, including 4+ years leading and developing teams.
Salary Ranges:$139,620.00 - $232,700.00 (per annum)
Disclaimer: Exact compensation may vary based on skills, experience, and location.
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