Director, Product Management, Engagement
About the Role:
The Director, Product Management, Engagement is responsible for defining and executing the vision, strategy, roadmap, and business outcomes for Subway's engagement ecosystem. This role combines product leadership with business ownership and partners closely with Marketing, CRM, Analytics, MarTech, Engineering, Operations, and external partners.
Responsibilities include but not limited to:
- Own the loyalty product and program design vision, strategy, roadmap, and investment priorities.
- Lead Product Managers and develop a high-performing engagement product organization.
- Drive growth in acquisition, engagement, frequency, retention, redemption, and customer lifetime value.
- Partner with CRM, Marketing, and Analytics team to identify opportunities through segmentation and personalization.
- Own engagement experiences across mobile app, web, offers, rewards, account management, and restaurant touchpoints.
- Collaborate with Engineering and MarTech teams to modernize loyalty capabilities and platform infrastructure.
- Define success metrics and communicate performance, roadmap progress, and business outcomes to executive leadership.
- Partner with franchise, operations, and marketing stakeholders to ensure loyalty investments deliver measurable value.
- Manage strategic vendor and partner relationships supporting the loyalty ecosystem.
Qualifications, Competencies & Traits:
- Bachelor's degree required; MBA preferred.
- 8+ years of product management experience in consumer digital products.
- 4+ years leading Product Managers and cross-functional teams.
- Experience with loyalty, rewards, membership, or retention-focused products preferred.
- Strong product strategy, experimentation, analytics, and stakeholder management skills.
- QSR, retail, hospitality, ecommerce, or consumer technology experience preferred.
What Success Looks Like:
- Sustained growth in active members, engagement, and retention.
- Measurable improvements in customer lifetime value and frequency.
- Clear product vision algined to business objectives.
- Predictable roadmap execution and strong cross-functional partnership.
- A high performing product team operating with strong product discipline.
What do we offer?
Insurance Plans (Medical, Life)
Pension/401k/RSP (country specific)
Competitive Bonus
Mobility Allowance
Tuition Reimbursement
Company Holidays
Volunteering Time
And More...
Compensation: The base pay range for this role is $158,900 - $198,600.
Pay within this range will be determined in good faith based on job-related factors, which may include skills, experience, education/training, location, and internal equity.
