DescriptionDirector, Product ManagementThe Director, Product Management serves as the commercial product leader for CND Life Sciences' diagnostic portfolio. This individual owns product strategy, positioning, lifecycle management, commercialization, and field enablement while serving as the primary bridge between Clinical, Medical Affairs, Sales, Clinical Services, Regulatory, Market Access and Operations.
The Director is responsible for translating complex clinical and scientific information into customer-focused strategies, training programs, commercial tools, and customer-facing initiatives that drive awareness, adoption, utilization, and long-term growth.
This role serves as the internal product expert and commercial steward of the product portfolio, ensuring that evolving scientific and clinical evidence, market insights, customer feedback, and competitive dynamics are effectively incorporated into commercial strategy and execution.
Key ResponsibilitiesProduct Strategy & Lifecycle Management- Serve as the Syn-One commercial product owner throughout the product lifecycle.
- Develop and execute product strategies aligned with corporate growth objectives.
- Lead annual product planning, strategic planning, and product roadmap development.
- Monitor, evaluate market trends and opportunities, customer insights, competitive dynamics, and emerging technologies to identify opportunities and risks, and inform product strategy.
- Partner with Clinical, Medical Affairs, Leadership to prioritize evidence generation, product enhancements, and future innovation opportunities.
- Monitor product performance and recommend actions to maximize adoption, utilization, customer retention, and revenue growth.
Clinical Translation & Scientific Commercialization- Serve as the commercial liaison between Medical Affairs, Clinical Affairs, and Commercial teams.
- Partner with Medical Affairs to translate clinical evidence and scientific data into compliant commercial messaging and educational resources.
- Develop compelling clinical narratives that clearly communicate product value and differentiation.
- Lead development of scientific content, customer-facing messaging, objection-handling resources, training materials, and field resources that translate clinical evidence into commercial application.
- Maintain deep expertise in disease state, diagnostic testing, patient journey, treatment pathways, reimbursement landscape, and evolving standards of care.
Commercialization & Go-to-Market Leadership- Lead development and execution of commercialization and product launch strategies.
- Define market segmentation, customer targeting, positioning, and messaging strategies.
- Develop value propositions for physicians, advanced practice providers, health systems, patients, and other key stakeholders.
- Partner with Sales, Clinical Services, Advocacy, and Market Access to optimize customer engagement and utilization strategies.
- Identify opportunities to improve customer adoption, utilization, and customer experience.
- Support development of utilization programs, growth initiatives, and future market expansion opportunities.
Training & Field Enablement- Lead development of product and disease-state training strategies and content across Commercial, Clinical Services, Customer Support, and related teams.
- Develop and maintain product training curriculum, certification programs, competitive intelligence resources, and ongoing education materials.
- Conduct new hire training and ongoing field education programs. (with Training FTE)
- Partner with Sales Leadership to ensure field teams are equipped with the knowledge, tools, and confidence to effectively communicate product value.
- Lead development of sales aids, customer presentations, FAQs, objection-handling guides, and other field-facing resources that support product adoption and commercial effectiveness.
- Lead and manage Training FTE to develop, implement, and continuously improve product, disease-state and commercial training programs.
Marketing & Content Development- Partner closely with the Marketing team and agencies to translate product strategy, positioning, value propositions, and customer insights into effective campaigns, customer engagement initiatives, and commercial tools.
- Define and maintain product positioning, core messaging, value propositions, customer segmentation, and strategic content priorities across the product portfolio.
- Provide strategic oversight of product positioning and messaging to ensure scientific accuracy, competitive differentiation, and consistency across customer-facing communications and field enablement materials.
- Provide strategic direction and subject matter expertise to support development of clinician, patient, and advocacy-focused educational initiatives.
Analytics & Business Performance- Analyze market research, customer feedback, field insights, competitive intelligence, and commercial performance data.
- Partner with analytics team to measure effectiveness of commercialization initiatives, marketing campaigns, and training programs.
- Provide recommendations and action plans based on performance trends and business needs.
QualificationsRequired- Bachelor's degree required, MBA or advanced life sciences degree preferred.
- 10-15 years of experience in Product Management, Product Marketing, Commercial Strategy, Marketing, or related commercial leadership roles within life sciences, diagnostics, biotechnology, or medical devices.
- Demonstrated success leading cross-functional commercialization initiatives and product lifecycle management.
- Experience translating clinical and scientific data into compelling commercial strategies and customer-facing materials.
- Strong understanding of clinician decision-making, patient journeys, healthcare delivery systems, and reimbursement dynamics.
- Experience supporting sales organizations through training, enablement, and field engagement.
Preferred- Experience in neurology, neurodegenerative disease, diagnostics, precision medicine, oncology, or specialty healthcare markets.
- Experience launching new products or expanding products into new markets.
- Experience working within FDA-regulated, CLIA-regulated, and/or laboratory developed test environments.
TravelTravel up to approximately 25% to support field engagement, customer meetings, conferences, training programs, and commercial initiatives.
